For Joshua Ortiz one click turned out to be worth $50,000. Mr. Ortiz was named the winner of Cingular’s “Raising the Bar” photo contest for his photograph showing the shadows of five children — all siblings — holding hands. Mr. Ortiz, a graduate student in communications at Texas A&M University, took the photograph with his Cingular Wireless Sony-Ericsson S710 camera phone.
In July, Cingular asked photographers to submit images that resembled the Five Bars imagery in Cingular’s “Raising the Bar” advertising campaign. Photographs were submitted, weekly winners were named throughout the summer, and grand prize winners were narrowed down to five finalists. Nationally acclaimed photographer Robert Clark — an avid user of Cingular’s Sony Ericsson’s S710 camera phone — helped choose the grand prize winner. “I loved the picture the first time that I saw it; it is simple, clean and monochromatic,” said Clark. “Three things that make a picture read quickly and easily. But it also took me back to childhood, really a lovely image.”
“We’re thrilled to have received 15,000 photographs showing the Five Bar imagery — that’s quite a testament to the power of the ‘Raising the Bar’ advertising campaign,” said Marc Lefar, Cingular’s chief marketing officer. “Joshua’s photograph demonstrates the type of creative artistry you can explore using one of Cingular’s advanced camera phones.”
To see many of the photographs submitted to the contest, go to http://www.cingular.com/fivebars.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving 52.3 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc., (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation — the ALLOVER(SM) network — and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom .