Sicap’s Device Management Centre, DMC has been deployed to detect and intelligently set configurations for TG MOTIV subscribers in the Russian Federation.
Telecommunication Group MOTIV can now identify for example the Internet tariff plan of subscribers and send settings accordingly. Sophisticated service differentiation, made possible by sicap’s IMEI/ IMSI identification pairing, is an important means for TG MOTIV to stimulate subscription upgrades and therefore ARPU.
Sicap DMC allows MOTIV to meet the growing demands for Internet settings in the commercial hub of the Ural region. Thanks to automatic device detection, MOTIV can now steer smartphone users entering the network, informing them by SMS of their call centre configuration service.
“At MOTIV, we value the customer experience of our services and want subscribers to be able to get the most out of their devices and their tariff plan, said Ekaterina Khvorostova, Commercial director of MOTIV. Sicap has helped us to gain recognition for our customer care expertise.”
Mr. Simon Hofer, Managing Director of sicap Russia & CIS added that “We are working closely with MOTIV to make sure that our Device Management Centre delivers the right services in their market and network context, and that these services evolve in line with the device park.”