Mobile Cohesion, a UK-based telecommunications software company, will be launching HYDRA/LIVE(tm) – its unique hosted 3PRM(tm) solution – at the 3GSM World Congress in Barcelona from February 12, 2007. The company will also be announcing more customer implementations of HYDRA, as well as a HYDRA-based service delivery platform (SDP) at the show.
HYDRA/LIVE takes key partner relationship management functionality from HYDRA and makes it available to operators who need a hosted ASP application for partner management today.
Hutch Thailand is already using the HYDRA/LIVE solution to allow it to gain better visibility and control of its growing network of partners.
Commenting on the announcement, Per Lindblad, Mobile Cohesion’s CEO
said, “HYDRA/LIVE is an excellent means for operators that currently have no structured processes for managing content and application partners to hit the ground running with a best of breed solution. It’s a classic web based solution that replicates many of the tried and tested features of HYDRA.”
He continued, “Let’s face it – many mobile operators today are grappling with issues like provisioning new partner solutions, revenue sharing and a host of other profit and performance issues with the third party partner network. HYDRA/LIVE provides operators with an easy and proven solution today – with no investment in infrastructure required – that gets them over a massive management hurdle.”
About Mobile Cohesion
Mobile Cohesion has set the standard for partner relationship management solutions for the mobile industry. We help operators build more effective partnerships with content and application providers, thereby improving profit and business performance. We enable them to partner, profit and perform – the 3 Ps of relationship management. We like to call it 3PRM(tm).
Mobile Cohesion’s HYDRA is a 3PRM(tm) system that allows operators, MVNOs and Aggregators to achieve optimised partner relationships – defined by their own particular needs. It allows application developers and service providers to develop, deploy and execute convergent services, easing the delivery of relationship enhancing content and applications to mobile subscribers. HYDRA is the only solution for managing partner relationships that allows mobile operators full, real-time control of 3rd party content and applications. This transforms how operators view the data services opportunity as it empowers them to optimise revenue generation through more effectively managed partner relationships.
With headquarters in Belfast, Northern Ireland and offices in the USA and Singapore, the Mobile Cohesion team has considerable industry experience in the mobile software and services arena. Mobile Cohesion’s capability is further enhanced by an experienced team of senior peoplefrom mobile success stories including Aldiscon, Apion, Ericsson, LogicaCMG, Nokia and Openwave. Investors include Cross Atlantic Capital Partners, Accel Partners, Enterprise Equity, Clarendon Fund Managers and the management team. More information is available at www.mobilecohesion.com