PC based solution strikes a responsive chord with Ukrainian users
Kyivstar launched the Comverse Messaging PC Client service incorporating technology from TeleMessage, which is a provider of cross-platform media messaging management systems and applications. Now, Kyivstar subscribers are the first users in this region to be able to create and send MMS and SMS messages conveniently from a PC.
Comverse Messaging PC Client meets the needs and lifestyles of mobile customers who are also frequent PC users by integrating mobile messaging seamlessly with two of the most commonly used PC activities: emailing and web browsing. By prominently positioning a “Send SMS & MMS” button on the toolbar at the top of the screen, the service makes it easy and appealing for PC users to compose messages and enhance them with pictures and video clips. Moreover, constant visibility on the toolbar of popular PC applications is an effective way to boost brand and service awareness.
“The success of this service at Kyivstar proves how easy and useful it is for people to send user-generated and other content via SMS and MMS while sitting at their keyboards,” said John Bunyan, Comverse Chief Marketing Officer. “Actual usage has exceeded expectations. Within two months of service launch, tens of thousands of Kyivstar subscribers downloaded the Comverse Messaging PC Client and sent more than half a million SMS and MMS messages from their computers. This demonstrates how Comverse helps innovative and responsive operators broaden their reach beyond traditional boundaries to increase user satisfaction, extend corporate branding, and ramp up MMS and SMS traffic to boost ARPU.“
Kyivstar is the largest national mobile communications operator in the Ukraine. It provides services for more than 23 million subscribers, covering territories where more than 99.9% of the Ukrainian population lives. This operator covers all the cities and towns and more than 28 thousand rural settlements, all main national and regional roads, most of the sea and river shores of Ukraine. Kyivstar provides GPRS services all over its coverage territory in the Ukraine. Also, the company provides international GPRS-roaming services in 113 countries and territories. In total for contract subscribers, Kyivstar provides roaming services in 184 countries and territories on five continents. This operator provides the Ukrainian people with modern telecommunication technologies at affordable prices.
For more information, please visit their website: http://www.kyivstar.net
Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, prepaid, postpaid, and converged billing and IP communications. This firm’s solutions generate revenues, strengthen customer loyalty, and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company’s Total Communication (sm) portfolio facilitates personalized lifestyles in an evolving connected world and is based on the InSight ™ Open Services Environment. These solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK).
For more information, please visit their website: http://www.comverse.com