Comarch, a world-leading provider of complete IT solutions for telecoms, has announced the latest addition to its portfolio – the Comarch Data Analytics & Monetisation solution. This cutting-edge software enables communication service providers (CSPs) to efficiently process mobile network data to generate new revenues through precision marketing and offering partners processed and aggregated information about various customer segments.
Comarch Data Analytics & Monetisation allows telecoms to combine current and historical data about customer behaviour in the network and produces actionable, automatic predictions about future customer needs, preferences and behaviour. The system helps operators prevent churn and strengthens customer loyalty and satisfaction thanks to an integrated recommendation system that translates the gathered data into personalised offers, determines the best follow-up action and enables precision marketing campaigns, as well as creating customised up-sell and cross-sell offers. This means CSPs can empower their customer service representatives with ready-made, automated propositions for end customers, thus improving their marketing efforts.
Once the solution gathers comprehensive customer data, it processes it in an anonymised form and generates reports with general statistics on specific customer segments to third parties, for enhancing their marketing efforts and improving sales. CSPs can cooperate with cities, advertising agencies and various service providers by offering heat maps, aggregated data and real-time movement and behaviour tracking. Comarch Data Analytics & Monetisation can also solve the problem of inbound and outbound silent roamers by reaching them in real time via outreach messaging, behaviour analysis and direct offers.
There are many potential benefits of implementing Comarch Data Analytics & Monetisation: real-time response to customer expectations, new scenarios of cooperation with partners and actionable customer insight, to name but a few” says Pawe? Kasza, Chief Architect. The system lets telecoms join the digital revolution by improving traditional operating models to reap new benefits.
Comarch is a provider of complete IT solutions for telecoms. Since 1993 the company has helped CSPs on 4 continents optimize costs, increase business efficiency and transform BSS/OSS operations. Comarch solutions combine rich out-of-the-box functionalities with high configurability and are complemented with a wide range of services. The company’s flexible approach to projects and a variety of deployment models help telecoms make networks smarter, improve customer experience and quickly launch digital services, such as cloud and M2M. This strategy has earned Comarch the trust and loyalty of its clients, including the world’s leading CSPs: Vodafone, T-Mobile, Telefónica, E-Plus, KPN and MTS.