Business intelligence derived from telecom network and operational data gives carrier executives a better understanding of customer behavior, which in turn reduces costs and maximizes profitability, Jim Hayden, vice president of Business Intelligence for Vibrant Solutions, told Billing World & OSS Today in its October 2005 issue.
In an article entitled, â€œUsing Business Intelligence to Improve Profit Margins,â€ Hayden said that carriers â€œshould get to a point where they can pull important data into a central location for one view of whatâ€™s going on as their baseline. By considering all the pertinent data from all of their silos, carriers can derive one view â€“ separated by customer, by product or by region.â€
But, he noted, to attain this vital information, carriers must go â€œbeyond an audit report dumped on a desk. Rather carriers have to focus on attaining partners who help them recover the assets hidden in the pages of those reports.â€
Vibrant Solutions assists carriers in mining these valuable, profit-maximizing gems from the raw data provided by billing and OSS systems, as well as other databases. Vibrant Solutions combines its industry expertise, innovative data mining techniques, tera-scale processing technology with unmatched speed and scale, and expert project management to deliver unprecedented business insight into the data produced by carriersâ€™ network and systems.