Comverse, the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, has told OSS News Review that StarHub, the leading multi-play service provider in Singapore offering a full range of information, communication and entertainment services to its fixed, cable, mobile and Internet subscribers, has deployed Comverse Self-Service Solutions to provide its consumer customers with a single, converged online view for managing their StarHub accounts online.

“We share Comverse’s belief in the value of providing customers with a seamless online user experience that unites selling and account management functionality for all our products and services,” said James Woo, Vice President, Information Services of StarHub. “Since the launch of our customer portal, we have already enjoyed improvements in our online customers experience and cost efficiency.”

StarHub’s MyAccount Manager and eShop solution is powered by the Comverse Consumer Account Manager and Consumer e-Shop applications. Comverse Consumer Account Manager enables StarHub to meet its customers’ requirements for a unified view of all account activities. Customers can take advantage of the product’s comprehensive account management capabilities to add new services, modify contract details, change service plans and view bills.

The Comverse Consumer e-Shop product enables StarHub to provide an online shopping experience for its wide range of multi-play product offerings through a single, integrated service-centric shopping cart. It also provides the platform for StarHub’s customers to browse or search the online shop, select promotion offers or purchase StarHub’s products and services.

“We are very excited to extend our relationship with StarHub through this successful implementation of our self-service technology,” commented Eitan Achlow, President of Comverse Asia Pacific. “As more and more operators offer multi-play bundles, self-service is becoming an increasingly critical element of a successful sales and service strategy. Comverse Self-Service Solutions are valuable assets to the multi-play operator looking to offer a converged customer experience, and along with the significant savings in operational expenses from reduced customer service costs, we believe self-service will soon be seen as a “must have” for any multi-play service provider.”

About StarHub
StarHub, Singapore’s second largest info-communication company, offers a full and diverse range of information, communications and entertainment services over its advanced fixed, cable, mobile and Internet platforms. Targeting both consumer and corporate markets, StarHub operates a full two-way 3.5G mobile network in addition to its GSM network, a nation-wide HFC network that delivers multi-channel cable TV services (including Digital Cable and High Definition Television) as well as ultra-high speed residential broadband services, and an extensive fixed business network that provides a wide range of data, voice and wholesale services.

Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub is listed on the SGX-ST. For more information, visit http://www.starhub.com.

About Comverse
Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company’s Total CommunicationSM portfolio facilitates personalized lifestyles in an evolving connected world and is based on the InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments.