Comverse, a subsidiary of Comverse Technology, Inc. and the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, recently announced that Telkomsel, Indonesia’s largest operator with more than 42 million customers, is replacing its current system with Comverse Fun Dial™ for personalized ringback tones and content management.
With this selection by Telkomsel, Fun Dial achieves a key milestone: 50 operators around the world have now chosen Comverse Fun Dial as their ringback tone vendor, helping them to realize their marketing strategies by maximizing the content experience and extending it in new and creative directions.
“In order to meet the needs and tastes of our rapidly growing and increasingly sophisticated subscriber base, we need to increase the capacity as well as enhance the performance and capabilities of our ringback tone content services,” said Loo Boon Chee, VP Product & Mobile Data Telkomsel. “We see Comverse Fun Dial as one of the innovative services that keep pace with our vision, helping us to prominently position the coolest and most up-to-date content and personalization offerings. Fun Dial provides us with a greater competitive advantage by keeping our offering on the cutting edge.”
Comverse’s industry-leading end-to-end Fun Dial solution enables operators to achieve fast time-to-market and streamline operations with a high-quality music experience that is in wide use by tier-1 and other operators around the world. Comverse Fun Dial’s rich feature set promotes high penetration of the service to rapidly achieve a critical mass of users and ROI.
The Comverse Fun Dial family also includes: Fun Broker, which opens the ringback tone service to third-party (off-deck) content providers, Fun Greeting, which allows users to enrich standard voicemail with music, humor and celebrity greetings and Fun Video, which enables callers to view a video clip while waiting for a video call to be answered. These innovative products enable operators to leverage investments in Fun Dial™ to further enhance the user experience and create new revenue streams.
“Replacing a competitor’s ringback and content solution for a regional giant like Telkomsel underscores the fact that Comverse Fun Dial is firmly established as a pace-setter and market leader in the ringback tone and content management arena, with 50 operators benefiting from its rich feature set and end-to-end operating environment,” said Eitan Achlow, President of the Comverse Asia Pacific (APAC) Division.
About Telkomsel
Telkomsel is the leading operator of cellular telecommunications services in Indonesia. By the end of June 2007, Telkomsel had around 42 million customers, representing a market share of around 55%. Telkomsel provides GSM cellular services in Indonesia, through its own nationwide Dual band 900/1800 MHz GSM network, and internationally, through 268 international roaming partner in 155 countries (end of 2006). In September 2006, Telkomsel became the first operator in Indonesia to launch 3G services.
Telkomsel has the largest network coverage of any of the cellular operators in Indonesia, providing network coverage to over 90% of Indonesia’s population and is the only operator in Indonesia that covers all of the country’s provinces and counties, and all sub-counties (“kecamatan”) in Sumatra, Java, and Bali/Nusra. The company offers GSM dual-band (900 & 1800), GPRS, Wi-Fi, EDGE, and 3G technology
About Comverse
Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company’s Total CommunicationSM portfolio facilitates personalized lifestyles in an evolving connected world and is based on the holistic InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.