NetSpark IP & Telecom has announced the acquisition of the telecom division of Firefly IT Asset Recovery, adding another piece to its steadily growing platform. This marks NetSpark’s fifth major investment as the company strengthens its position in delivering flexible, carrier-neutral telecom services for mid-market, enterprise, and government clients across the United States.
Founded in 2011, Firefly built a reputation as a trusted technology resource, particularly in supporting channel partners nationwide. With the acquisition, three senior leaders from Firefly—Atiyeh Abdo, Steve LaMadrid, and Aaron Nowaczyk—will transition to leadership roles within NetSpark’s carrier services division, bringing with them a wealth of experience and industry relationships.
Micah Cooksey, CEO of NetSpark, called the move a key step forward. “Atiyeh, Steve, and Aaron have proven track records and a deep commitment to partner and client success. Firefly Telecom will be critical as we expand our indirect sales channels and broaden the connectivity choices available to customers.”
Firefly Telecom Will Maintain Its Brand and Drive Expansion
Under the new partnership, Firefly Telecom will continue to operate under its existing brand, supported by NetSpark’s infrastructure and resources. Firefly will spearhead the company’s national channel partner program, offering clients carrier-agnostic solutions and reinforcing NetSpark’s customer-first approach.
Atiyeh Abdo expressed enthusiasm about the future, saying, “Joining forces with NetSpark lets us scale faster and serve customers and partners better, without losing the focus that built Firefly in the first place.”
Steve LaMadrid added, “Our foundation has always been strong relationships and responsive service. Now, with NetSpark’s backing, we can deliver even more value while staying true to what matters most to us—our partners.”
Aaron Nowaczyk, a long-time advocate for channel-driven telecom models, echoed the excitement. “Building a channel-led program was a major goal for us. With NetSpark’s support, we’re ready to push that vision even further.”
Building a National Telecom Powerhouse
The Firefly acquisition fits into a broader strategy by NetSpark to bring together high-performing telecom and managed services businesses under one national platform. Rather than piecemeal growth, NetSpark is methodically assembling a network that offers voice services, business networks, mobility solutions, cybersecurity protection, and lifecycle management, all with a flexible, carrier-agnostic model.
By prioritizing relationships, experience, and access to a wide variety of network options, NetSpark is positioned to meet the rising demand from businesses and government agencies seeking reliable, customized telecom solutions without the traditional limitations tied to specific carriers.
A Look at NetSpark’s Growing Footprint
NetSpark was built with partnership in mind. Its expanding network offers service providers and business owners access to deeper technical knowledge, greater buying power, and behind-the-scenes operational support that smaller firms struggle to match. By aligning successful, service-oriented companies under one roof, NetSpark removes barriers and creates new possibilities for channel partners and direct customers alike.
Potential partners interested in joining NetSpark’s growing team are encouraged to learn more by contacting [email protected].
Summing Up the Acquisition’s Impact
NetSpark’s acquisition of Firefly Telecom is more than a business deal—it’s a move to create greater opportunities for channel partners and their clients across the country. With new leadership energy, a proven playbook, and an eye on scalability, NetSpark is shaping a future where businesses no longer have to compromise between flexibility and service excellence. Firefly’s integration into the NetSpark platform signals an even stronger national presence in telecom—and a clear advantage for those who partner with them.