Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, has announced that Bakrie Telecom has selected the Redknee mCommerce Gateway to allow real-time, peer-to-peer fund transfers. The solution will allow any Bakrie Telecom prepaid subscriber to transfer monetary value to another Bakrie Telecom subscriber through a familiar, easy-to-use Short Message Service (SMS) interface.
“At Bakrie Telecom we are constantly searching for innovative ways to meet subscriber needs and encourage subscriber interaction and service usage,” said AG Rao, CTO at Bakrie Telecom. “Redknee continues to be a strategic technology partner for Bakrie Telecom because of their innovative monetization and personalization solutions.”
With Redknee’s mCommerce Gateway (MCG), subscribers can send a text message to an operator-determined short code including a recipient customer number and an amount. The solution provides subscribers with the flexibility to transfer any monetary amount to another Bakrie subscriber. Redknee validates in real-time that sufficient funds are available in the account, eliminating potential revenue leakage for the operator and providing subscribers with immediately-verifiable transactions.
“Redknee solutions help operators deliver leading edge innovations that are convenient, easy-to-use, and that address subscriber needs based on their existing relationships with other subscribers,” said Lucas Skoczkowski, CEO Redknee. “Redknee’s mCommerce Gateway exemplifies how we can assist operators such as Bakrie Telecom to create value-added, peer-to-peer services that differentiate them in their marketplace.”
Redknee’s mCommerce Gateway has the flexibility to facilitate direct fund transfers based on any relationship type such as peer-to-peer, family-to-family, social or special interest group members. MCG also allows operators to set minimum and maximum transfer thresholds in a predefined timeframe such as per day. Its settings are configurable for valid transfers based on subscriber service grade.
About Bakrie Telecom
PT Bakrie Telecom Tbk has been operating since 1996 in Indonesia,initially under the name of PT Radio Telepon Indonesia. The name of the company was changed to PT Bakrie Telecom Tbk in 2003, and soon after that launched a CDMA 2000-1X based telecommunication services under the brand name “Esia”. To meet its objective to become a national operator, Bakrie Telecom has embarked on an MVNO (Mobile Virtual Network Operator) collaboration with PT Indosat Tbk, with both companies agreeing to share their network infrastructure. Bakrie Telecom has launched many innovative products such as Gile Beneer, Rumpi Abiss, Hujan Duit and the very effective TalkTime Campaign. Its focus on “value for money” and innovation in offerings has driven its corporate performance. As of the end of September 2006, the company grew its subscriber base by 327%, from 307 thousand in September 2005 to 1.3 million, increased its gross revenue by 131% from IDR 254 billion in September 2005to IDR588 billion, and booked a net profit of IDR 52 billion compare to IDR 112 billion net loss in September 2005. Bakrie Telecom went public and listed in The Jakarta Stock Exchange in February 2006.
Twenty-six of the world’s leading mobile operators depend on Redknee’s proven infrastructure software to deliver value-added services and content to over 207 million subscribers. The converged revenue engine enables operators to quickly bring to market personalized voice, messaging and content services in real-time. Redknee allows operators and brand owners to maximize their differentiation and revenue while reducing expenditures by integrating with existing environments. Thesubscriber experience is improved with Redknee’s self-care, loyalty, and analytics that deliver the content and services subscribers want when they want them. For more information, visit www.redknee.com.