Redknee Inc., a provider of infrastructure software that monetizes and personalizes services and content for mobile users, has announced that CPM, one of Brazil’s largest technology companies, has signed a reseller agreement with Redknee. Together, CPM and Redknee will offer differentiated services that cater specifically to the Brazilian telecom market.
“This new offering, developed in partnership with Redknee, shares CPM’s vision of growth, which focuses on satisfying the needs of the Brazilian market,” said Manoellito Ferreira, Director of IT Consulting and Business Solutions at CPM.
Personalization and monetization of subscriber services, based upon real- time billing and other solutions that interact efficiently with existing infrastructure, represent some of the key strategic and operating challenges for telecom operators today. At the same time, strong competitive pressures are leading operators to provide differentiation and variety in their content and other offerings, while diversifying their products and services in voice, data, and mobile commerce. From a financial standpoint, there is an increasing pressure for leading operators to provide popular value-added products and services while driving down costs.
The alliance between Redknee and CPM and the core solution offering jointly developed by them aims to meet these increased demands, based upon:
Personalization: Transactions between operators and customers gain greater added value with personalized user profiles. Access to profiles for services and partnerships are secure, unified, and private, allowing companies to quantify, analyze, and optimize how services are provided. As a result, it becomes possible to reward the customers for their loyalty and frequent purchases, or to stimulate the purchase of differentiated services by the end user.
Monetization: Based on monetization, transactions are paid in real time. Accounting entries can begin to reflect the true subscriber configuration, relying on consistent voice, SMS and data-whether subscribers pre-pay, post- pay, or pay in groups. This allows open billing interfaces to incorporate their own mobile commerce system or a partner’s system, while the control policy allows expansion of differentiated offerings to the end user.
CPM, one of the country’s fastest-growing technology companies, specializes in IT consulting and business solutions, applications outsourcing, and infrastructure solutions. In 2005, the company reported total billings of 681 million reales, which represents a 48% growth over the previous year. Sales were even more significant, reaching 721 million reales, 53% greater than in 2004.
Redknee is a leading provider of infrastructure software and services for mobile communications providers. Since its inception in 1999, Redknee’s customer base has grown to thirty mobile operating companies, which provide services to over 275 million wireless subscribers in over twenty countries. Redknee’s customer base includes 4 of the 10 largest mobile communications service providers or groups world wide as determined by subscriber count. The Group’s ISO 9001:2000 certified infrastructure software provides these mobile communications service providers with the capability to monetize and personalize up to 2.4 billion transactions every month.