Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS) for communications service providers, is charting an aggressive go-to-market strategy to grow existing revenues by addressing the dynamic business requirements of the telecom industry. As part of this strategy, Subex will look at deepening its presence in various geographic locations, bringing in innovations in product development and evolving new modes of delivery of its solutions.
Subex witnessed a turnaround in the third quarter of FY 2010. Some of the initiatives that were critical to the turnaround were cost control, moving work from overseas to India and continued investment in R&D for new product development. A clear sign of this turnaround were the 12 implementations of its industry leading fraud management solution in FY2010 Q3, a record for the industry itself. The restructuring of its Foreign Currency Convertible Bonds (FCCBs) that were set to mature in March 2012 played a very significant role in regaining shareholder and investor confidence. Today the company boasts of 220 customers worldwide with over 300 implementations. 36 of the 72 globally leading telecom companies are Subex customers. Rocware 2.0, a key component of Subex’s ROC, was proclaimed one of the top three telecom software products in 2009 by Light Reading, a leading global publication for the telecoms industry.
Commenting on the growth plan, Subash Menon, Founder Chairman, Managing Director and CEO said, “The successful restructuring of our FCCB has definitely eliminated any uncertainty that existed in the minds of our various stakeholders. Our most important asset, our workforce, has also played a very important part in this turnaround, by standing strong in the face of adversity. Backed by our understanding of and leadership in the telecom software domain, we are geared for sustained growth over the next couple of years. I believe that Subex is set to re-live its glorious days as it moves forward into a bright future.”