Magticom, Georgian operator, now offers a range of self-care services from the Sicap USSD Menu Browser (UMB) to its customers. Magticom will be enabled to provide customer care and value-added services under one simple access code and in a very cost-effective way.
Magticom’s 1 million plus subscribers will initially get account-related services, such as balance statements and subscription updates, on the USSD menu browser. As a return message for a USSD request takes only 2-3 seconds and is free of charge, the advantage for users is that they have readily available information at their fingertips at all times. In addition, all handsets, even the most basic models, support USSD without any preliminary configuration required.
Because customers can handle their account requests on the UMB without help, there is a clear reduction in customer care costs for Magticom, who previously relied on an IVR or SMS service to answer account queries. An additional and equally important benefit of the Sicap UMB for Magticom is the off-loading of traffic from its SMS-C. Using the USSD bearer channel is an efficient way to provide interactive dialogue with billing and account applications.
According to Shota Gvinianidze, CIO of Magticom, “Sicap reactivity to our need for the USSD Menu Browser enabled us to roll out services in less than three months. It has enabled us to significantly reduce the number of IVR calls and the load on our SMS-C related to customer care.”
Simon Hofer, Managing Director of Sicap Eastern Europe of Sicap added, “This first successful implementation of our software in a Georgian network has revealed further service opportunities that Magticom and Sicap will pursue together. We are proud to count Magticom among our USSD success stories.”
Specialized in mobile technologies, Sicap enables operators to achieve real time converged business, whether by dynamically charging subscriber accounts or by directly updating their device and SIM configurations. Their product portfolio extends to include software which facilitates business between mobile network operators and their partners.
For more information about Sicap, please visit their website: http://www.sicap.com
By means of its two brands Magti and Bali, MagtiCom now renders service to one third of the population of Georgia . The number of customers is permanently increasing and now stands at more than 1 million customers. Magticom was the first operator in Georgia to launch 3G services in 2006. Notwithstanding stiff competition, this firm remains the unchallenged leader in telecommunications market of Georgia establishing new customer care standards.