Evolving Systems, Inc. (Nasdaq: EVOL), the leader in real-time digital engagement solutions and services, has announced that it will launch its next-generation Customer Engagement and Loyalty Platform, Evolution, at Mobile World Congress 2019. MWC is the world’s largest gathering for the mobile industry and takes place in Barcelona from 25th to 28th February.

Digitization gives CSPs a unique opportunity to improve efficiency and maximize revenues. The challenge they face lies in grasping it. Leveraging new digital technologies requires new tools for the job, and at MWC CSPs will have a first opportunity to view this high-impact advance in optimizing their key relationships.

Evolving Systems will be presenting a technology that has been designed to automate Personalized Customer Value Management (CVM) activities, large-scale loyalty rewards programs and real-time digital offer and engagement strategies. The new Evolution platform can help generate incremental revenue from existing customers, upselling and cross-selling products and services, automation of the customer lifecycle (with engagement at the optimal time), prevent dormancy/reduce churn rates and achieve higher Net Promoter Score (NPS) results.

The Evolving team on site will be led by the company’s Chairman and CEO, Matthew Stecker, who will be joined by SVP and GM Digital Engagement & Loyalty Solutions Adhish Kulkarni, SVP Sales-Developed Markets Mo Firouzabadian, SVP Sales-Emerging Markets Richard Lewis and SVP Product & Solutions Eric Hatton.