Umniah, as a new GSM/GPRS/EDGE operator in the Jordan market, has proven its capabilities by acquiring 200,000 plus subscribers in its first three months of operation.

To gain market share, Umniah simplified and accelerated service activation and provided flexible convergent billing for its pre- and post-paid subscribers. Working with HP, Umniah deployed HP OpenView Service Activator to automatically configure network equipment to set up and manage mobile services.

The solution enabled Umniah to deliver and provision new services more quickly — and consolidate provisioning on a single platform, which reduced cost and complexity. The HP solution also linked directly to Umniah’s customer relationship management (CRM) application, so subscribers can customize services in real time.

With HP OpenView Internet Usage Manager, Umniah can mediate all billing data, pre- and post-paid, into its billing system and CRM application.

“Umniah is committed to providing its customers with the fast, easy activation of services and billing flexibility that other operators lack. The HP OpenView solutions and OSS expertise have been a key part of that effort,” said Michael Dagher, managing partner, Umniah. “By delivering new services to customers faster, with the billing choices they want, Umniah can provide a better customer experience — and reduce our own operational costs.”