Sicap successfully deployed the first ever 3rd generation Loyalty Management product on a major European network.
The Sicap platform took Loyalty Management for the operator to a new level and was proclaimed “third generation” because it enabled the marketing team to launch redemption and point offers without the IT development normally associated with legacy systems. The Sicap tool works with an easy, rules-based spreadsheet interface which plugs directly into the network. Its capabilities extend far beyond previous generation tools, which offered only mass-market promotions based on static customer profile information.
For operators, the get-to-market effectiveness of Sicap Loyalty Manager opens up opportunities for Telco2.0 business with retailers. Because marketing departments can have new schemes on the market within days instead of weeks. This way they can offer timely, last minute offerings linked, for instance, to sports events, holiday periods, or sales promotions with a retail partner.
Transaction-level micro segment targeting enabled by Sicap Loyalty Manager can be used to entice customers into a high-street outlet to redeem a free sample, get a discount, or drink a complementary coffee for example.
Real-time processing of network usage, including cross-business bonus aggregation ensures that third party business partners connected to the network can implement revenue-sharing schemes generated from these transactions or based on opt-in rates by customers to receive such offers.
Sicap Chief Marketing Officer Mr. Achim Koerber added, “The Sicap Loyalty Manager introduces a new era of loyalty management which stimulates not only brand loyalty but also ARPU and ARFU, or revenue generated directly from interaction by users.”
The 3rd generation Sicap Loyalty Manager was developed with core technology partner Rate Integration.
Specialized in mobile technologies, this firm enables operators to achieve real time converged business, whether by dynamically charging subscriber accounts or by directly updating their device and SIM configurations. Their product portfolio extends to include software which facilitates business between mobile network operators and their partners.
For more information, please visit their website: http://www.sicap.com