Kirusa, a leading developer of value added mobile services, has acquired all of the intellectual property assets of US-based HeyAnita Inc., including all software, patent applications, and trademarks. The purchased software, which includes the Rapid Messaging Sevice (RMS) application, HeyAnita’s variant of Voice SMS, further consolidates Kirusa’s leadership in Voice SMS.

The purchase adds to Kirusa’s portfolio of mobile value-added services with applications such as Weather Information, Travel Application Suite, Entertainment Application Suite, vGreetings, and Alerts. As part of the purchase, Kirusa has also acquired several patents on Voice SMS and related services across the world.

Dr. Inderpal Singh Mumick, Founder and CEO, Kirusa says, “This acquisition underlies our continuous quest for bringing industry leading mobile value added services to our customers. With this acquisition, we can accelerate and expand development of our market-leading services portfolio.”

David Berkley, Chief Scientist, Kirusa says, “We saw a lot of synergy with some of the products of HeyAnita. This strategic purchase positions us favorably with our growing portfolio of mobile value added services, while strengthening our portfolio of patents in the Voice SMS area.”

“We are very pleased that HeyAnita applications and patent portfolio are now a part of Kirusa’s portfolio of mobile value added services. With its industry leading Voice SMS solution, Kirusa is in the best position to leverage from HeyAnita RMS and other applications.” said Sanjeev Kuwadekar, founder and former CEO of Heyanita.

About HeyAnita Inc.
HeyAnita, a voice technology and services company, offered mobile applications such as Rapid Messaging Service (RMS), Travel App Suite, Weather Info, Entertainment App Suite, Stock Tracker, Package Tracker and vGreetings, through a variety of programs including an ASP model (software and hosting), a premise-based model (for carriers that wished to license the software) and OEM opportunities (for integration into hardware and software platforms). In addition, HeyAnita provided software developers with tools and services to build and deploy custom voice applications utilizing the Heyanita FreeSpeech (TM) platform.

About Kirusa’s Voice SMS solution – KV.SMS
KV.SMS™ enables mobile users to send SMS messages with voice and reply to SMS messages with voice. The solution is based on Kirusa’s patent pending technology, and works on all handsets and networks. KV.SMS features the industry’s most intuitive user interface as well as many traffic-stimulating features, such as its Click2Listen™ feature for one-click listen and reply, MMS integration, voice information services, and interconnection between mobile network operators. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa’s customers.

About Kirusa
Kirusa is an industry leader and globally recognized provider of mobile value added services that leverage the freedom of multimodality. Kirusa’s solutions include the hugely successful KV.SMS™, the world’s most advanced “Voice SMS” solution, which allows mobile users to send and reply to SMS messages with voice, and works on all handsets and on all networks. The solution offers the industry’s most intuitive user interface, Click2Listen for single click listen and reply functionality. KV.SMS is built on Kirusa’s patent pending technology and its highly reliable and scalable multimodal platform. The platform’s ability to manage and synchronize data and voice interactions, plus its integration with IMS and 3G standards, enable customers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa’s solutions are deployed worldwide and used by millions of mobile subscribers. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in Paris, France; Delhi, India; and Hong Kong; with a research and development facility in Bangalore, India.

For more information, please visit www.kirusa.com.