cVidya Networks, a global leader and innovative provider of Business Intelligence and Analytics Solutions for Revenue Intelligence for Telecom, Media and Entertainment service providers, recently announced the addition of new capabilities for its IRIS and cVidyaCloud suites which enable CSPs to monitor and analyze data on a massive scale over distributed architecture for parallel processing to help maximize the value of telecoms big data. The announcement was made at cVidya’s 2012 user conference in Athens earlier this month.
Using these new capabilities, cVidya brings the power of Big Data to its pricing analytics application for Next-Best-Offer recommendation. OfferAdvisor, which is already deployed at leading operators, enables marketing managers and retention teams to offer the optimal offer or price plan to help decrease the retention costs of existing subscribers as well as identify up-sell and cross-sell opportunities. With these new capabilities, cVidya’s OfferAdvisor is a unique Next-Best-Offer application that analyzes structured data (such as actual subscriber usage) and unstructured or semi-structured data types (such as log files, clickstreams and text from e-mails) with new data sources to be added to the application capabilities in the coming months. Consequently, OfferAdvisor has an even more powerful and accurate recommendation engine, taking into account churn risk, ability to match price plans, and add-ons based on customer preferences and behavior (e.g. sport add-on for sports fans and one month of free audio books for commuters).
OfferAdvisor not only provides the optimal offer, but does it cost effectively, by leveraging cloud and Big Data architecture for distributed and parallel processing, combining proprietary and open source technologies such as Hadoop. OfferAdvisor, as a cVidyaCloud application, is available via the web for a monthly subscription fee, without the need to own, install and operate any hardware or software. It requires minimal internal support in terms of setup, upgrades or on-going operations, allowing service providers to focus their resources on their core competencies.