Computaris International (www.computaris.com), a specialized provider of software development, telecom system integration and technical consultancy, has revealed a new brand identity. The rebranding reflects both the rich heritage of the company and its evolution, expressing the company’s commitment to quality and its unique proposition to customers.
Since its foundation in 1992, the company has successfully delivered more than 1,000 projects to over 80 companies on all continents. It now has nine offices worldwide and takes pride in its long-term partnerships with top industry software vendors and telecom operators. Computaris employs some of the most skilled engineers and developers in the telecom software sector, and it provides other industries with similar services.
Computaris’ rebranding, developed with the help of branding agency Storience (www.storience.com), represents its commitment to continuous evolution. The new logo plays on the infinite symbol to illustrate the company’s belief that there is no limit to technical quality and to transforming ideas into technology. Software code motifs complement the logo in a nod to Computaris’ technical excellence.
While the logo has changed to better represent what the company is today, Computaris’ value proposition remains the same – a rare combination of technical and domain expertise, flexibility and total customer commitment.
Raluca Rusu, Chief Executive Officer of Computaris, commented: “Computaris has found that hard-to-reach sweet spot which combines expert skills, reliable speed and outstanding quality. The new brand illustrates all the qualities our customers and partners appreciate, and sets the ground for continuous evolution.”
Adriana Liute, Managing Partner at Storience, noted: ”Some brands manage to look great, while missing on promise delivery. Computaris was at the other end of the spectrum. Their service quality is at same level and in some aspects better to that of their world-famous competitors, but their image lagged behind. Now, thanks to the new brand identity, Computaris speaks and looks more like its services: tidy, consistent and with attention to detail.”
About Computaris International
Computaris, the telecom arm of the R Systems group, specializes in system integration, software development and technical consultancy services to telecommunication service providers and independent software vendors worldwide.
Since its foundation in 1992 in the UK, the company has opened offices in Poland, Romania, Moldova, Malaysia, India and the US and has successfully delivered 1,000+ projects to 80+ operators worldwide.
Computaris has expertise, among others, in the area of real-time rating and charging, messaging, provisioning, mediation, subscriber data management, mobile broadband data policy management, loyalty and churn management.