El Salvador’s largest mobile operator, has recently implemented Orga Systems’ Virtual Voucher System. With this intelligent retail solution, Claro’s prepaid customers benefit from a unique and convenient top-up-solution – while Claro benefits from increasing optimisation in their channel strategy.

Unlike scratch cards, the Virtual Voucher System also offers customers the ability to top-up with very small amounts.

Orga Systems’ Virtual Voucher solution is a cheaper, more convenient and more secure way of allowing prepaid subscribers to top-up their mobile credit that requires neither expensive point-of-sale (POS) equipment to be installed nor scratch cards.

Claro is using the solution to expand its distribution base into new rural territories for the first time as well as to target new customer segments with great success.

Customers can use cash to pay for top-ups, which is then securely delivered via USSD/SMS using the mobile handset as a POS device. An easy to use, web-based GUI provides comprehensive reporting functions, while the reload values are freely configurable, enabling Claro to offer customized top-up amounts for specific target groups.

“With the barrier-free Virtual Voucher Solution we are finally able to reach the most remote rural areas in our country, allowing us to both target new customers and improve the service we offer current customers,” says Alberto Davison, General Manager, Claro El Salvador.

About Orga Systems
Orga Systems is a leading expert in mission critical, convergent real-time billing. Its products enable international telecommunication companies to rate, charge and bill any service for prepaid, postpaid and hybrid subscribers.

450 employees in Germany, Italy, Spain, Turkey, the Ukraine and Brasil create cost-effective, custom-tailored solutions based on highly flexible products.

42 leading mobile network operators in Continental and Eastern Europe, Africa, Middle East, Latin and Central Americas experience Orga Systems as a strong partner. Characteristics of this partnership include a quick and flexible response to customer requirements and best-in-class, state-of-the-art support and services before, during and after the deployment of its products and solutions.

Virtual voucher
Orga Systems’ Virtual Voucher enables subscribers to quickly and easily top up prepaid accounts. Complimenting regular voucher sales channels, it also offers increased convenience, on demand reloads, and full distribution management. Prepaid is a major growth driver in today’s mobile communications markets. Very soon, prepaid will develop into a pure payment method available to all the subscribers in a network. Therefore, cost-effective and easy-to-handle top-up solutions are will be key for mobile operators when competing for market share.

For more information please visit www.orga-systems.com.

About Claro El Salvador
Claro is a subsidiary company of America Movil Group, the biggest Telecommunication Company in Latin America, which during 2005 has grown to become one of the largest wireless network carriers in the world. Claro El Salvador began operations in September 2006, with a distinctive offer that covers service quality, top-notch technology, broader coverage and the most modern GSM network, as well as the best prices and the most various ranges of telephones. Claro El Salvador has 1.4 million customers of which 1,2 million are prepaid subscribers.

For more information please visit www.claro.com.sv