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Amdocs Selected by TELMEX Mexican Directory Publisher ADSA

Posted on July 6, 2006 Written by oss

Amdocs (NYSE: DOX – News), a provider of software and services to enable integrated customer management and the intentional customer experience(TM), and Anuncios en Directorios S.A. de C.V. (ADSA), the directory publishing subsidiary of Telefonos de Mexico S.A. de C.V. (TELMEX), has announced that ADSA chose Amdocs to deliver software and associated services to update ADSA’s online yellow pages directories to ensure a better customer experience to consumers and better business value to advertisers.

“Amdocs is already providing us with a centralized, customer-centric online infrastructure that addresses all aspects of the directory publishing process — including online yellow pages — and helps us offer a unique and intentional experience to our customers,” said Benjamin Podoswa Schwaycer, chief executive officer at ADSA.

Amdocs will be the prime systems integrator to replace ADSA’s online search engine software using ApproxiMatch online search engine as a key component of this initiative, and will also provide maintenance services to support the implementation under a six-year contract.

“With Amdocs’ leadership in directory publishing solutions, coupled with the cutting-edge, sophisticated ApproxiMatch software, we are setting the stage for another successful deployment that will help us deliver an improved search experience to consumers, drive higher value for our advertisers and grow our revenues further,” said Benjamin Podoswa Schwaycer, chief executive officer at ADSA.

“As directory publishers shift focus to the Internet, the experience they create for local advertisers and consumers becomes the key differentiator,” said Michael Matthews, chief marketing officer at Amdocs. “Amdocs provides an end-to-end solution to print and electronic directory publishers around the world. Working with select partners such as ApproxiMatch, we can extend the capabilities of the solution to deliver significant business benefits. For example, this particular solution will return comprehensive, relevant and rapid results even when the search query is loosely phrased. As a result, visitors are more likely to accept the search recommendations and return to a Web site, while advertisers benefit from a higher click-through rate and better visibility into consumer behavior. This approach positions Amdocs to help publishers stay ahead of the market and innovate in order to drive consumer satisfaction and loyalty.”

About ADSA (Anuncios en Directorios S.A. de C.V.)
Anuncios en Directorios S.A. de C.V. has an outstanding history in the publishing telephone directories for the past 100 years. ADSA is the only company in Mexico that offers the option to advertise in a nation wide telephone directory, the Internet and in any telephone directory in the world. ADSA currently publishes 130 titles, providing full coverage of all Mexico territory under the market brand name “Seccion Amarilla” (yellow pages).

About Amdocs
Amdocs combines innovative software and services with deep business knowledge to accelerate implementation of integrated customer management by the world’s leading service providers. By delivering a comprehensive portfolio of software and services that spans the customer lifecycle, Amdocs enables service companies to deliver an intentional customer experience TM, which results in stronger, more profitable customer relationships. Service providers also benefit from a rapid return on investment, lower total cost of ownership and improved operational efficiencies. A global company with revenue of more than $2 billion in fiscal 2005, Amdocs has 13,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at http://www.amdocs.com.

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