WeDo Launches Rebranding Campaign
WeDo Technologies has launched a rebranding campaign reflecting their global expansion and has changed their named to WeDo Technologies. This new brand demonstrates the company’s position as a global Revenue Assurance leader after the integration of Cape Technologies and its continuous product innovation.
Effective today, the name “WeDo technologies” will be the new brand identification for WeDo Consulting, the world’s Revenue Assurance Leader. This global rebranding campaign, which includes a new logo identity, reflects WeDo technologies expansion and successful consolidation of the recently acquired companies, incorporating all assets and brand equity into a unified brand.
Rui Paiva, WeDo technologies’ CEO, said: “During the last quarter of 2007, we had a transitory marketing campaign called “WeDo Consulting and Cape Technologies soon to become WeDo Technologies” to highlight the acquisition and subsequent integration of Cape, Tecnológica and Praesidium. The main goal was to announce the market our rebranding and new position as a RA leaders. Now, WeDo technologies is the primary brand”.
WeDo technologies will continue to provide leading and innovative software solutions to more than 50 telecommunications operators from almost 40 countries, through 400 highly-skilled professionals.
Sara Machado, MarCom Manager said, “the objective was to keep our brand corporate assets, the squares and colors, since both have a strong impact and awareness. The dark colors represent the technological component and the lighter colors the human side of the business. Together, they form the perfect mix and reflect WeDo’s identity as a company.”
About WeDo technologies
WeDo technologies is a leading provider of Software Solutions for the global telecommunications market. WeDo’s domain expertise is focused on Business Assurance in telecom networks, with its leading Revenue Assurance, Roaming, Commissions and Credit & Collections Solutions.
In recent years WeDo technologies has served more than 60 operators spread across about 40 countries – Orange, America Movil, Vodafone & Orascom Group, ERA GSM, Vimpelcom (Beeline GSM), Telefonica, Amena, Auna, Optimus, Novis, AIS Thailand, Oi Brasil, Telemar Brasil and Brasil Telecom.
For more information, please visit the company’s website at www.wedotechnologies.com.
