TM Forum, the world’s premier industry group focused on business effectiveness for the communications and media sectors, has confirmed that the second in a series of TM Forum Regional Spotlights – focusing on business issues in Latin America and solution case studies – will be held at the Marriott Plaza Hotel Buenos Aires on Monday June 22, 2009. The Spotlight will be jointly hosted with Amdocs (NYSE: DOX), a leading provider of customer experience systems.

TM Forum’s new Regional Spotlight mini-conferences offer communications service providers and suppliers a unique opportunity to come together to discuss key business issues affecting digital media and communication services in the region. Attendees are able to share successful solutions and strategies, and network with peers. They are also able to engage with key industry leaders to discuss the hottest topics in the region and learn more about the Forum’s broad range of best practices and standards, and how to use them to their advantage in today’s highly competitive market.

Keynotes and modules for Buenos Aires include:
How can you prepare for global and regional changes to come and get the skills and knowledge you need to beat the competition?

Hear from TM Forum’s Andrew Chalmers about the latest industry challenges facing service providers and suppliers, how best to maintain flexibility and agility to deal with the current situation as well as future growth and transition, and the role TM Forum plays in assisting with your critical business transformation. In general, this presentation provides an introduction to the TM forum, an assessment of the issues facing our members, our value proposition, and how to take advantage of it

ICE: Strategic Business Transformation with Solution Frameworks, BPM and SOA
Hear Luis Diego Abarca Fernández, CRM Director, and Mario Montero Blanco, OSS Director, talk about how the PESSO program will enable strategic business transformation to meet the challenge of opening up the telecommunications market and how it will lay the groundwork to address the market deregulation and trade liberalization (CAFTA) as well as the modernization of systems and business processes, without neglecting social responsibility.

Customer Experience Management
The customer is king… With the range of services and providers now available this statement has never been more true. Competing on price to retain your clients is no longer sufficient. End users expect and demand rapid service innovation and excellent service. But just how do you manage to slash operating costs while at the same time delivering a world class customer experience? In this module Lisa Modisette, VP Strategy Consulting, Amdocs Consulting Division, will share customer experience best practices from around the world.

Business Transformation Case Study – Telecom Argentina
This interactive session will focus on a real world case study that shows how TM Forum Solution Frameworks (NGOSS) have been used to effect change and reduce costs and risk for Telecom Argentia, presented by Fabiana Gonzalez, Application Architecture Manager, and Fabiana Chequim, Manager, Organizational Design & BPM.

Process Mapping – CableVisión Case Study
In early 2009, CableVisión, the leading cable TV and broadband service in Argentina, launched a project to define business processes as necessary for improving the experience of their current and future customers in the competitive telecommunications market. Simón Tadeo, Processes Manager, will discuss how to achieve this goal using the know-how of the company’s personnel and the TM Forum Business Process Framework (eTOM) as a reference framework for key processes in a telecommunications company.

Commenting, Martin Creaner, president and COO, TM Forum explained, “Buenos Aires follows on from the highly successful launch of the Regional Spotlights series last month in Sao Paulo. We are already expecting over 100 attendees with 27% of registrants service providers. These highly focused events are proving to be very popular and are an opportunity for us to put the Forum’s solutions in the context of the needs of specific markets – bringing together leaders from across the region to discuss common issues, make new contacts and, critically, understand the importance of industry collaboration.”
According to José Ricardo Formagio Bueno, Telefonica “This a great opportunity to join key telecom and communications players of the region to hear real experience in using the TM Forum best practices and the respective benefits from this, such as reducing the CAPEX and OPEX in the whole value chain point of view.”

A TM Forum member since October 1998, Amdocs has immersed itself in the development of the Forum’s standards work, delivering contributions to working groups and catalyst projects and playing a lead role in ensuring that standards apply to real world management needs in today’s industry. “We are pleased to continue to support TM Forum’s work in Latin America by backing the delivery of the first Regional Spotlights in the region, which will enable members and non-members to discuss the latest business issues affecting digital media and communication services in an open forum.” said Monica Zlotogorski, TM Forum’s vice chair, Latin American Advisory Board (LAB), editor of TM Forum’s Inside Latin America and head of Amdocs’ CALA Marketing.

Following on from Buenos Aires, more Regional Spotlights are planned later in the year in Jakarta, Indonesia with more locations in Latin America, Asia and the Middle East to be announced soon. For more information please visit: http://www.tmforum.org/RegionalSpotlights/7144/home.html