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Tata Communications Empowers PLAY(P4) to Succeed in the International Mobile Marketplace

8:05 am   -   March 4th, 2009

One year after concluding their first agreement, Tata Communications, a leading provider of a new world of communications, announced today it is working with Mobile Network Operator PLAY to route all of the company’s international call traffic around the globe. PLAY (P4), the first multimedia mobile phone operator in Poland, already has over 2 million customers within the country.

PLAY, an innovative and creative entrant in the mobile space, which has been in operation in the market for 1.5 year, chose to implement Tata Communications’ voice termination product VTS Prime solution in order to manage customer call quality. VTS Prime allows mobile network operators to pass on the burden of ensuring high quality international call completion to a trusted partner. VTS Prime is a one-stop-shop voice termination service that delivers the retail quality needed across the world to be a strong player in this market.

“We chose to work with Tata Communications because of their extensive network backbone and experience, which was well positioned to fully manage and support issues our company was facing as a start up operator,” said Piotr Kuriata Carrier Relations Director of PLAY. “Tata Communications has consistently delivered services that allow PLAY to have access to the best quality suppliers and routes in the world. In turn this allows us to guarantee our customers top quality connection and completion, and allows PLAY to focus on our retail business within Poland.”

Choosing the right partner to reliably extend a company’s service offerings is critical to its success in such a competitive and complex market. As a market leader in the voice arena, Tata Communications works with more than 1500 service providers including 700 mobile operators worldwide, enabling MNO’s to leverage the company’s global network scale and extensive relationships. Tata Communications Global Network offers connectivity into and around over 200 countries in the world, including many emerging markets such as Central and Eastern Europe.

“Mobile operators need robust voice solutions that provide the highest levels of quality for their subscribers when making and receiving international calls both in their home country as well as when roaming abroad” said Tata Communications Vice President of Mobile Voice Services, Gaurav Anand. “Tata Communications provides premium and mobile to mobile voice services to PLAY that consistently deliver top quality and optimal customer calling experiences which allow Play to focus on their core business. We look forward to continuing to work with Play and contributing to their growth in the market.”

For more information on Tata Communications roaming and voice termination services visit
www.tatacommunications.com

About Tata Communications
Tata Communications, a member of the $62.5 billion Tata Group, is a leading global provider of a new world of communications. The emerging markets communications leader leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national and Indian enterprises, service providers and Indian consumers.

Tata Communications’ range of services include transmission, IP, converged voice, mobility, managed network connectivity, hosting and storage, managed security, managed collaboration and business transformation for global enterprises and service providers, as well as Internet, retail broadband and content services for Indian consumers. The Tata Global Network encompasses one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 300 Pops, and more than 1 million square feet of data center and co-location facilities. Tata Communications’ unique emerging market depth and breadth of reach includes a national fiber backbone network and access to network in over 60 cities and 125 Pops in India, strategic investments in South African converged services operator, Neotel, Sri Lanka and Nepal and, subject to fulfillment of conditions precedent, a 50% ownership in China Enterprise Communications (CEC) providing full country VPN coverage in China.

Servicing customers from its offices in over 80 cities in 40 countries, Tata Communications is the number one global international wholesale voice operator and number one provider of international long distance, enterprise data and Internet services in India, the Company was named “Best Wholesale Carrier” at the World Communications Awards in 2006, “Best Pan-Asian Wholesale Provider” at the 2006 and 2007 Capacity Magazine Global Wholesale Telecommunications Awards and was awarded “Best Progress in Emerging Markets” at the 2008 Mobile Communication Awards. Tata Communications Limited along with its global subsidiaries, (Tata Communications), is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)

About PLAY
PLAY is the first multimedia mobile phone operator in Poland and it offers the lowest cost for mobile phone use. After 10 months PLAY has reached already the first million of customers, and by now it has already more than 2 million. Play is a leading operator of 3G broadband mobile network in Poland. It has already 2100 base stations commercially working with the coverage of more than 50% population. Play was also the first operator in Europe to launch roaming Eurotariff to all of its customers and it continues to be the cheapest in international roaming for voice and date. The most important part of PLAY growth is the development of a strong nationwide sales network which. At present PLAY has 600 sales points, and the prepaid services are available in more than 100 thousand retail points throughout Poland.

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