Sigma Systems to Present “Unlocking the Value of Customer Information for Advanced Advertising”
Sigma Systems announced that it will demonstrate its Subscriber Information System (SIS) interface as part of the Innovation Showcase at the upcoming CableLabs Summer Conference 2008. Their product’s demo will identify how existing subscriber data can be cultivated to enable the delivery of targeted ads in real-time, making it possible for cable operators to capitalize on the significant revenue potential available by advanced advertising.
Sigma will demonstrate how information from multiple repositories – such as subscriber, services, usage trends and subscriber demographics data – is aggregated, federated, and analyzed to expose a common subscriber profile with individual or a series of audience qualifiers, embracing the SCTE 130 specification pertaining to advanced advertising. Sigma’s SIS application will also demonstrate how external access to audience qualifiers can be controlled through related policies.
“With advanced advertising, cable operators can provide a unique value proposition to advertisers who want to target the subscribers who best fit their product or service. This is accomplished by unlocking the many sources of audience qualification information that exist or are emerging across cable operators’ systems and subscriber bases. As well, the ability cable operators have to identify specific viewing preferences and habits, and to track viewing behavior on a granular basis, is critical to the success of advanced advertising,” said Brian Cappellani, Chief Technology Officer for Sigma Systems. “Based on their Internet advertising experience, advertisers are also increasingly looking for TV advertising to support a more rapid, automated campaign creation and execution process, along with accurate reporting of the campaign results.”
The CableLabs Summer Conference 2008 takes place August 10-13, 2008 in Keystone, Colorado . More information is available from the CableLabs website: http://www.cablelabs.com
About Sigma Systems
Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma’s powerful OSS solutions enable the world’s Communications Service Providers (CSPs) to deliver any service, over any access technology to any device. The company’s award-winning software solutions include products for the fulfillment of Triple, Quad, and All-Play services – defined as “New Services…Delivered.”
Sigma is a pioneer of Applications Enablement where new services and applications can be rapidly and efficiently enabled in a single system. Enablement includes service orchestration – where subscriber policy management, authorization and entitlement processes, and business rules are managed and openly available for real-time service fulfillment.
Sigma’s heritage includes over 12 years of proven solution delivery experience in multi-service, multi-technology operating environments. Today, Sigma manages 50 deployments for CSPs with a combined total of approximately 100 million IP services deployed worldwide.
For more information, please visit their website: http://www.sigma-systems.com
Related Articles:
- Sigma Systems Presentation on Advanced Advertising and Advanced IP Service Fulfillment at SCTE Cable-Tec 2008 Sigma Systems, a recognized industry leader, has been enlisted by the Society of Cable Telecommunications Engineers (SCTE) to speak on leveraging subscriber data for advanced advertising at the upcoming SCTE Cable-Tec Expo in Philadelphia. What: Cable operators are now looking at offering advanced advertising in order to substantially increase their advertising revenues, and to protect their advertising market share against erosion from Internet advertising and IPTV competitors. In order to compete more effectively against Internet advertising, cable operators must upgrade their advertising platforms and subscriber-analytics capabilities in order to provide more Internet-like advertising qualities. Brian Cappellani, CTO for Sigma Systems,...
- Sigma Systems Presentation on Interactive Advertising at Cable Congress 2008 Sigma Systems, a recognized industry leader, has been requested by Cable Congress and TM Forum to examine interactive advertising, its ability to influence consumer buying decisions as well as capture new sources of revenue for service providers around the world, at this week’s Cable Congress conference in Madrid. What: Interactive advertising in partnership with advertising, financial and cable experts from both sides of the Atlantic, including executives from TM Forum, Sea Change, Broadband Consulting Partners, Liberty Global and EuroCableLabs. The presentation will cover: *** Opportunities and challenges for interactive advertising; *** Digital TV’s potential to change the traditional advertising model;...
- Sigma Systems Will Present a Converged Broadband Services Delivery Case Study at TM Forum’s Management World 2008 Sigma Systems, a recognized industry leader, has been enlisted by the TM Forum to present a service provider case study with one of North America’s leading cable operators at the upcoming Management World conference, which will be held in Nice, France. Sigma will also demonstrate its solutions for advanced advertising, residential triple play, hosted commercial voice, and mobile services at booth 87. What: Brian Cappellani, Chief Technology Officer for Sigma, will present a Rogers Communications case study in partnership with Thomas Vari, SVP IT and CIO Cable for Rogers Communications. The presentation, titled “Converged Broadband Services Fulfillment…Delivered”, will detail RCI’s...
- Suddenlink Communications Selects Sigma Systems to Power Advanced IP Voice Services for Small and Medium Business Today, Suddenlink Communications and Sigma Systems announced that the extention of their long-standing relationship to power a new addition to the Suddenlink services portfolio: Advanced Commercial VoIP services for small and medium businesses (SMB). Based on its successful multi-year track record in fulfilling all VoIP and high-speed data services for Suddenlink’s residential customers, Sigma' solutions were selected. “Suddenlink’s advanced commercial VoIP services will provide value-added capabilities and reduce communication expenses for our SMB customers,” said Kevin Stephens, Senior Vice President of Commercial and Advertising Operations for Suddenlink Communications. “We have had a great deal of success with our existing Sigma...
- Sigma Systems Globally Surpasses 100 million Managed Quad-Play IP Services Today, Sigma Systems announced that its IP service fulfillment solution of bundled IP services for communications service providers had globally surpassed managing 100 million. The firm’s award-winning advanced IP service fulfillment solutions continue to drive Sigma’s success in well over 50 deployments worldwide. These solutions enable efficient delivery of new services such as VoIP, IPTV, mobile and broadband data services over any network technology to any device. Tim Spencer, President and COO for Sigma Systems, said, “We are proud to be ensuring the highest levels of service fulfillment and satisfaction for our service provider customers who are, in turn, providing...
- Branham’s “Top 25 Canadian Software Companies” Adds Sigma Systems to the List for 2008 Branham Group and Backbone magazine, as part of the annual "Branham300" roundup of top- performing technology companies, named Sigma Systems to be one of Canada's top 25 software companies for 2008. Furthermore, Sigma was also honored to be chosen as one of Branham300's highest performing companies. For the last 15 years, the Branham300 has been THE measure by which the success of Canadian technology companies have been gauged. Tim Spencer, President and Chief Operating Officer for Sigma Systems, said, "The annual Branham rankings pay tribute to the most significant business achievements in Canada and we are honored to have been...
- Sigma Systems’ Proven VOIP Solutions Deployed at Cogeco Cable Sigma Systems, www.sigma-systems.com, a premier provider and leader in the design, development and deployment of OSS service management solutions, has announced that Cogeco Cable has selected and deployed Sigma’s Residential Voice Service Package and services to deliver SIP-based VoIP services across its Ontario region. Cogeco will leverage Sigma's Service Management Platform (SMP) and Voice Service Package to configure, provision and manage both VoIP and HSI services on the SMP platform to support its evolving business needs. Sigma’s Solutions will provide Cogeco with the appropriated platform to support the increase of the VoIP customer base, decrease average call handling time and...
- Columbus Communications and Sigma Systems Sign Multi-year Arrangement Columbus Communications and Sigma Systems unveiled a deal that expands the long-standing relationship between the companies. According to the terms of the multi-year license agreement, Sigma will extend its existing deployment, which automates the fulfillment of high-speed data services and applications, to cover broadband voice over IP (VoIP). Serving a diverse and growing customer base in the Bahamas, Jamaica, Grenada and Trinidad & Tobago, Columbus Communications is one of the Caribbean region’s most technologically advanced broadband providers. “With Sigma’s advanced IP service fulfillment solutions the company has proven its ability to grow and scale to meet our requirements to power...
- Sigma Systems Announces General Market Availability Of Its Voice Client Services Center Sigma Systems, www.sigma-systems.com, a premier provider and leader in the design, development and deployment of OSS service management solutions, today announced the availability of the Sigma Voice Client Services Centre (CSC), which provides VoIP users with an easy online alternative to speaking on the phone with contact centre representatives. "With Sigma Voice CSC, customer satisfaction is greatly improved as subscribers to broadband VoIP services are empowered to place orders and self-activate services over the Web," said Preston Gilmer, Vice-President, Product Marketing, Sigma Systems. "Voice CSC also triggers additional revenues by promotional up-sell on a service provider's member services portal. Our...
- Shaw Communications Upgrades with Sigma Systems OSS Sigma Systems, a provider and leader in the design, development and deployment of OSS service management solutions, has been selected for deployment by Shaw Communications Inc. Shaw Communications Inc. is the largest broadband cable television supplier in Western Canada and owns and operates a modern plant and network infrastructure. Sigma's SMP 3.0, Broadband Data and Voice Service Packages will be used to upgrade Shaw's existing Provisioning Platform, and will manage services such as High Speed Data, and Shaw Digital Phone and Shaw Business Voice. Shaw will also leverage SMP for future IP services using the scalable, configurable and standards-based Sigma...



