Sigma Systems, a recognized industry leader, has been requested by Cable Congress and TM Forum to examine interactive advertising, its ability to influence consumer buying decisions as well as capture new sources of revenue for service providers around the world, at this week’s Cable Congress conference in Madrid.

What:

Interactive advertising in partnership with advertising, financial and cable experts from both sides of the Atlantic, including executives from TM Forum, Sea Change, Broadband Consulting Partners, Liberty Global and EuroCableLabs. The presentation will cover:

*** Opportunities and challenges for interactive advertising;

*** Digital TV’s potential to change the traditional advertising model;

*** Intelligent and targeted ways of reaching audiences to influence buying decisions;

*** New sources of revenue that interactive TV advertising presents for service providers around the world;

*** Differences and similarities between the US and European interactive advertising markets; and,

*** The opportunity for interactive advertising in Europe and a discussion as to whether this geographic area will embrace this new business opportunity, and if so, how.

Who:

The panel is being moderated by Martin Creaner, President and Chief Technology Officer, TM Forum.

Tim Spencer, Sigma Systems co-founder, President, and COO, has over 20 years experience in telecommunications software design, and development. As President and COO, he is responsible for leveraging the existing product and customer base while driving new growth strategies in the communications software market. In his previous role as Sigma’s Chief Technology Officer, Mr.
Spencer helped turn the company’s early technology vision into reality and along the way transformed Sigma into the leading provider of OSS IP service fulfillment products and services. Prior to joining Sigma, Mr. Spencer held various senior positions with Bell Canada. He was Director of Software Engineering for advanced services at Bell Mobility, where he was responsible for the design and development of real-time OSS solutions such as message processing, service fulfillment and activation, inventory, and network management. Mr. Spencer also led several international OSS consulting projects for Bell Canada International in Central and Latin America. He holds a Bachelor of Science degree in computer science and software design from DeVry University.

When:

April 25, 2008 at 12:00 PM CET

Where:

Cable Congress 2008 (formerly ECCA Congress)

IFEMA Conference Centre

Madrid, Spain

Other Conference Initiatives

At booth 17, Sigma will be exhibiting its “all play” solution for residential triple and quadruple play, which includes support for voice, video, data, and complementary mobile services. In addition, the company will be exhibiting its Sigma Commercial Hosted Voice Service Package, which provides a robust OSS service management solution for commercial voice services, including call and hunt groups and e-bonding for interconnect service management. It also includes the Sigma MyOffice Voice Manager as a company administrator web portal to add/drop employees and assign/manage services and the Sigma SIP Device Manager to manage the configuration and assignment of device profiles for SIP-enabled CPE devices.

Media and Analyst Briefings

Sigma executives are available for one-to-one media and analyst briefings at the event. Please contact Christine Payne, Artur Kwiatkowski or Elvis Moyo for more information or to schedule a meeting.

Cable Congress 2008 takes place April 23-25, 2008 in Madrid, Spain. For more information about the event, please visit its website: http://www.cablecongress.com/index.html

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma’s powerful OSS solutions enable the world’s Communications Service Providers (CSPs) to deliver any service, over any access technology to any device. The company’s award-winning software solutions include products for the fulfillment of Triple, Quad, and All-Play services – defined as “New Services…Delivered”.

The firm is a pioneer of Applications Enablement where new services and applications can be rapidly and efficiently enabled in a single system. Enablement includes service orchestration – where subscriber policy management, authorization, and entitlement processes, and business rules are managed and openly available for real-time service fulfillment.

Sigma’s heritage includes over 12 years of proven solution delivery experience in multi-service, multi-technology operating environments. Today, Sigma manages 50 deployments for CSPs with a combined total of approximately 100 million IP services deployed worldwide.

For more information, please visit their website: http://www.sigma-systems.com