eServGlobal Limited announced the launch of its revolutionary Social Relationship Manager (SRM) software, that joins mobile telephone networks with popular internet social networking sites.

The new SRM software allows telco operators to launch a new kind of value added mobile service, one which provides incentives to their subscribers, who in return choose to share their personal profile information. Thus, the operator acquires a new type of business intelligence and uses its customers’ social influence to retain the most valuable subscribers. Further, the operator enjoys reduced churn and has the opportunity to acquire its subscribers’ friends through the application of suitable referral rewards – all managed inside the application. The service is compatible with most of
the popular social networking sites.

Since the advent of 3G, the operator community has struggled to find the “killer application” for always-on devices. However, with more than 650 million subscribers to the top 10 social networking sites, end-users can now enjoy the benefit of mobile data services, by constantly checking or updating lightweight content, which perfectly suits both the mobile device and access networks.
Operators have recognized this trend and have reacted by offering cheap data bundles or customized handsets for social networking but, until now, have found no way to move up the value chain, by either offering dedicated content or compelling applications around the Social Networking domain. The eServGlobal SRM allows operators to participate in the social networking phenomenon, while maintaining their role as the underlying platform for communications.

Designed to be effective in markets approaching all-you-can-eat subscriptions or ultra-low cost per minute, this new service will help operators keep ARPU high by stimulating the user base to communicate frequently inside the operator domain.

Ian Buddery, Executive Chairman of eServGlobal, said, “The coming year is sure to be challenging for operators. They will have to balance the need to stimulate existing subscribers and increase market share, while at the same time reduce the “cost to serve” of Value Added Services. By offering the SRM as an adjunct module to an existing system, eServGlobal is able to provide a compelling business case for telecom operators who wish to attract new subscribers and increase revenue.”

eServGlobal has worldwide patents pending for the SRM application, the business intelligence algorithms and the unique deployment options which are available.

eServGlobal will demonstrate the Social Relationship Manager at a launch attended by telecom operators from across the globe at the GSMA Mobile World Congress in Barcelona from 16 to 19 February. Visit Stand 8A69 in Hall 8.

About eServGlobal

eServGlobal (AIM: ESG & ASX: ESV) a worldwide supplier of independently developed and implemented solutions for mobile payment, convergent charging and rating, network services and messaging products, for telecom service providers, across all legacy and next generation telecom networks. The firm provides comprehensive services ensuring the success of projects with worldwide implementation, integration and support services. Its innovative solutions help service providers to grow new revenues, reduce churn, and lower their costs.

Over 80 of the world’s leading service providers, with over 400 million mobile subscribers in more than 50 countries, are taking advantage of eServGlobal’s end-to-end solutions and expertise to quickly deliver revenue-generating services. With 16 offices around the world and staff from 30 different countries, it provides flexible solutions with ongoing product development, based on a deep understanding of its customers’ challenges.

eServGlobal is listed on the Australian Stock Exchange (ASX: ESV) and the London Stock Exchange AIM market (LSE: ESG). In the year to 30 June 2008, eServGlobal reported revenue of AU$177.9 million (as to today USD $ 117.2 million), representing organic growth of 15.9% over FY07. Net profit after tax of AU$10.4 million (as of today USD $ 6.9 million) was achieved, up 91.5% from the previous year. A dividend of 3 cents per share was paid for the full year ended 30 June, 2008, an increase of 50% over the previous year’s dividend payment.

For more information, please visit their website: http://www.eservglobal.com