RateIntegration is launching “PriceMaker” for Loyalty Management. As a part of the launch, IDC, Sergel-TeliaSonera, Swisscom-Sicap and RateIntegration are hosting a webinar called “Loyalty in a Converged World”.

The web event will provide a strategic overview of loyalty management and explore how service providers can leverage the experiences of other industries using loyalty programs for greater customer satisfaction and retention.

RateIntegration, Inc., the leading provider of Revenue Lifecycle Management (RLM) solutions to the Communications, Entertainment, Information and Financial Services markets world-wide, has told OSS News Review that it will sponsor a webinar, “Loyalty in the Converged World” on September 6, 2007 at 10a.m.-11a.m. EDT (2p.m. - 3p.m. GMT)

The web event will provide a strategic overview of loyalty management in the communications industry and explore how convergent communications providers can leverage the lessons of other industries’ on using loyalty programs for greater customer satisfaction and retention. This opportunity is ripe with possibility, as evidenced by hugely popular points/rewards programs in other retail-focused industries. Last year, for example, American Airlines processed 4 million frequent-flyer awards in its program alone. Recent market studies indicate that US postpaid customers would be very receptive to similar programs driven by their telecommunications provider.

For the Webinar, Ms. Shira Levine, a senior OSS/BSS analyst at IDC, will provide market perspectives and lessons from other industries on loyalty; Mr. Magnus Lindgren, VP at Sergel-TeliaSonera, will discuss operational experiences at TeliaSonera regarding loyalty and advanced discounting and will present emerging requirements in this area within the competitive Scandanavian mobile market; and, finally, product management leads Dr. Bert J Dempsey, RateIntegration, and Mr. Stefan Stoffels, Sicap, will overview from a product management viewpoint the BSS challenges and illustrate how these challenges are met by an innovative new loyalty control platform from their companies.

The new RateIntegration-Sicap promotions and loyalty platform is based on RateIntegration’s highly-acclaimed PriceMaker Enterprise Pricing Server v8.0 – a leading-edge rules-based pricing platform in production use at over 20 major carriers around the globe.

As an overlay to existing BSS, the platform provides a quick, non-disruptive path for operators to take control of their valued customer relationships for improved customer satisfaction and for greater spend through promotions and partner affiliate programs and promotions.

In the new PriceMaker-based loyalty platform, operators can use all the power of PriceMaker’s unique spreadsheet-based rules system to roll out new promotions and loyalty logic within hours with its business-analyst-friendly user interface.

Further, the new offering leverages PriceMaker’s flexible, scalable, and configuration-driven architecture to provide very high-scale event processing and management, real-time interfaces as well as batch processing, and unlimited flexibility in promotions logic and other business rules. Additional on-platform features include scheduled time-triggered events, loyalty accounts, and on-demand points creation.

About RateIntegration
RateIntegration is the leading provider of Revenue Lifecycle Management (RLM) solutions to the Communications / Telecom, Entertainment, Internet and Financial Services markets world-wide. We offer the industry’s only third generation pricing server technology (PriceMaker™) that was purpose-built to maximize the profitability of any new or existing service or customer agreement across the entire revenue lifecycle..

The company’s innovative PriceMaker Pricing Server enables extremely flexible rules-based pricing driven directly by business analysts. The zero-code configurable Server thus achieves desktop-user ease-of-use for a carrier-grade event processing engine with an extremely attractive total cost of ownership.

PriceMaker technology powers stand-alone and embedded pricing solutions across a spectrum of rating, billing, real-time assurance, charging, off-line contract compliance auditing, and loyalty solutions.

With over 30 implementations in a dozen countries, high-revenue production PriceMaker systems are providing mission-critical support today to over 20 of the largest communications carriers worldwide, including British Telecom, TeliaSonera, Telenor, Swisscom, Vodafone, BSNL, Starhub, and others.

For more information, visit www.rateintegration.com.

About attending Loyalty in a Converged World
Registration for the webinar is free and available here.

Materials and a recording of the event will be made available to attendees, on request, after the Sept 6th webinar.