Prysmian Group launches new Telecoms Brand Strategy
Prysmian Group, world leader in the energy and telecom cables and systems industry, will present its integrated Telecoms vision and identity on the world stage at next week’s FTTH Council Europe Conference. The Prysmian Group, formed as a result of the merging of industry leaders Prysmian and Draka will be present at the biggest FTTH event in Europe – the Council’s 9th annual conference and exhibition which takes place in Munich on 15th & 16th of February.
As the leading supplier of passive optical technology in Europe, the Group will also showcase for the first time its consolidated product portfolio which features the best technologies and products from both businesses under the Prysmian Group banner.
Phil Edwards, Executive VP of Telecoms at Prysmian Group, says: “The FTTH Council is a fantastic opportunity for us to show our credentials as the new Prysmian Group. As a combined company, with our collective knowledge and cohesive message, we have become the leading global player in the energy and telecom cable industry. The integration process is proceeding quickly and the Group has already presented its new organizational model, brand strategy and product range for both our businesses.”
Main product groups will include optical fibre with a focus on bend insensitive fibre technologies, cables and connectivity for application across the access network. The Group’s xsNet brand will also be launched at the event as the defining system of products targeted specifically at the FTTH market. Bringing this combined portfolio together into a clear structure under the xsNet brand is the defined product brand strategy of the Group.
Mr Edwards will make a presentation at the conference looking at trends in the market and how the industry is constantly innovating to keep ahead of the levels of demand. He says “We fully support the European Digital Agenda 2020 and as a company are convinced that a fibre based, open access infrastructure is fundamental to providing the future proof networks that this requires. Prysmian Group will maintain its strong commitment to innovation in order to develop the products and systems which will enable these networks to be created and sustained”
Prysmian Group is a Gold Sponsor of the FTTH Council Europe Conference. More than 3,000 visitors attended the event in Milan in 2011 and more are expected in Germany in 2012. The industry association’s objective is to promote the benefits of fibre access across the continent and accelerate the availability of fibre-based, ultra-high-speed access networks to both consumers and businesses.
For more information about the event or for details of the programme visit www.ftthcouncil.eu.
