New Report Maps Strategic Transformation for the Digital Economy
TM Forum, the world’s premier industry group focused on business effectiveness for the communications and media sectors, has recently announced a new report and Webinar called “Strategic Transformation For the Digital Economy: Tuning Your Business To the 21st Century.” The June 16th Webinar will launch the new report— the first in a series of TM Forum Insights reports.
In this Webinar, TM Forum and Telco 2.0 experts will analyze aspects of business, operational and technology transformation. Detailed in the research are the thought processes, metrics, and frameworks that empower service providers to remove friction from the value chain.
By helping service providers to think holistically about transformation from a business and technology standpoint, this report will help service providers to more successfully:
• De-risk investments;
• Lower integration costs;
• Re-use existing components to build new services;
• Enable new business models.
According to TM Forum’s Martin Creaner, President & COO, “Service providers have to build a bridge between where they are now and where they want to be in the digital economy of information, media and entertainment delivery. Though they’ve managed to stretch their margins around voice and voice-related services for much longer than expected, the writing is on the wall.”
“It is the ease with which content can be delivered and charged for that will make or break business models, so companies that want to be more than a ‘dumb pipe’ should become ‘enablers’ for new retail, wholesale and value-add models which include advertisers, retailers, media companies, content suppliers, financial institutions, government agencies and utilities. All of those stakeholders are potential customers for the service provider in a two-sided revenue model,” added Creaner.
The guidance offered in the Webinar and report will help TM Forum members determine their role in the value chain as they move from a one-sided business model to a bi-directional two-sided model. The Webinar will outline how TM Forum Collaboration Programs can empower service providers to “transform.” For example, how benchmarking and Solution Frameworks (NGOSS) can help service providers gauge and drive the impact of new services on “customer experience.”
The Webinar also will highlight case studies of service providers who have used TM Forum “big picture” programs, such as the Solution Frameworks, Business Process Framework (eTOM) and Information Framework (SID) for strategic direction.
Other topics to be covered include:
• Value Chain Initiative
• Managing Customer Experience
• Business Transformation Blueprint Initiative
• Stakeholders Group
• Systems Integrator Group
• Concept-to-Market
To register for the Webinar on June 16, please go to:
http://www.tmforum.org/UpcomingWebinars/InsightsWebPresentation/38505/article.html
