Narus VP of Marketing Steve Bannerman Speaks in a Phelon Group Webinar: Harnessing the Power of Voices to Conquer the Market
Steve Bannerman, vice president of marketing for Narus, a carrier-class IP platform provider for the largest, most profitable networks in the world, will discuss his experience using The Phelon Group’s Voice to MarketSM methodology in a Webinar to take place on Wednesday, March 15, 2006 at 10:00 a.m. Pacific Standard Time.
Participants will hear Bannerman share effective methods for conducting perception audits not only with customers, but also with prospects and influencers. The Voice to Market methodology has empowered his business with proven messaging that resonates across a global customer base. Narus now articulates their unique business value in an emerging market, receiving significantly enhanced sales success due to targeted marketing. Exceeding past marketing efforts by using The Phelon Group’s Voice of the Customer methodology, Bannerman’s program unites the marketing, sales, product marketing and management business units in a winning team.
Senior-level marketers, sales and line of business executives responsible for making strategic go-go-market decisions will learn:
1. A new method for listening to and prioritizing the voices that influence your market
2. Effective techniques to lead your team from data, insight and information to strategy and action.
3. Practical methods for balancing the realities of your current state with the addressable opportunities in the market
4. The key to diagnosing why your go-to-market strategy was less than effective
5. Proven methods for integrating influencer insight messaging, positioning and thought leadership
The Phelon Group’s Voice to Market methodology helps the enterprise make smarter and more confident go-to-market decisions, enabling rapid results. The approach compares five key voices (Customer, Prospect, Influencer, Channel and Stakeholders) with the five critical elements of successful selling (Industry MacroTrends, Pain Points, Buying Behavior, Purchase Motivators and Inhibitors and Company/Product Perception). The resulting multi-dimensional understanding of the market provides a proven foundation for go-to-market planning. Voice to Market gives companies the knowledge required to develop and execute go-to-market strategies that result in shorter sales cycles, increased revenue and enhanced corporate credibility.
To register for this free webinar, please go to:
http://w.on24.com/r.htm?e=20047&s=1&k=A28395CD8DBFAB34BA546BCE65B1971B
Featured Speakers
Steve Bannerman, VP of Marketing, Narus
Paula Stout, Consultant, The Phelon Group
About Narus
Narus provides a carrier-class IP platform for the largest, most profitable networks in the world, including AT&T, T-Mobile, Comcast, KPN-M, Korea Telecom and KDDI. Narus, its customers and partners extend the platform with IP applications for IP security, IP analysis, IP monitoring, and IP mediation. The Narus solution delivers a “total network view†that enables real-time capture, analysis and decision-making from a single packet to billions of packets across multiple networks.
About The Phelon Group
The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, EDS, EMC Corporation and Hewlett-Packard, Mellon Investor Services, and Network Appliance. For information, please contact marketing at phelongroup.com.
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