Grameenphone and Sicap Partner for Intelligent Service Browsing
Grameenphone subscribers in Bangladesh can now browse and access mobile services using a simple scroll-down menu, powered by Sicap software.
Sicap USSD Menu Browser (UMB) is more than just a simple USSD gateway. It intelligently channels applications towards a dynamic and interactive content menu, helping Grameenphone fulfil its commitment to “make it easy” for its customers to adapt and use various services.
Benefits for Grameenphone’s 20 million plus customers are threefold. Firstly, a scroll-down USSD menu helps them filter content offers, and then a search engine recognises the first words of a keyed-in song title, for example. They no longer need to remember shortcodes or keywords for value-added services, including a myriad of ringback tones (PRBT). The search engine, developed by Grameenphone engineers with support by Sicap developers, takes the strain out of searching for a title. In the past, mobile users had to look up their PRBT in a booklet, or call an expensive IVR service.
Secondly, it is much easier to activate network access such as EDGE or MCA (calls on aircraft) or to subscribe to information feeds such as news alerts. Item 2 in the UMB menu displays the available services and the options to activate them. Users can even create a shortcut on their keypad for future immediate access.
Thirdly, content and service browsing is absolutely free of charge for Grameenphone customers. From an operator point of view, Sicap UMB is cost efficient and takes up very little network space.
Sicap Asia Managing Director Giovanni Fabio said, “The simplicity of browsing on Sicap UMB will help Grameenphone customers discover and use more services, ultimately helping our partner achieve a fast return on investment and an enhancement of their brand image. Our close working relationship with Grameenphone proved to be important in achieving this high level of browser intelligence.”
Md. Mollah Nafiz Imtiaz, Deputy General Manager of Marketing Dvision in Grameenphone added, “The project, to launch UMB, was a long and demanding one. We wanted to offer more value to the subscribers than just a simple UMB. I believe, with co-operation from Sicap, we have been able to do that. As a result the UMB launched is more interactive and responsive than the offers from other operators. I applaud the effort put in by both Sicap and Grameenphone project team.”
About Sicap
The Sicap portfolio focuses on customer satisfaction and service continuity for mobile end-users. Server-side software enables operators to ensures that the latest multimedia and customer care services are seamlessly delivered to any device or SIM. The offer extends to include platforms which facilitate business between network operators and their partners. Hosted implementations or carrier-grade OSS platform installations provide operators a choice of service levels and investment.
For more information, please visit their website: http://www.sicap.com
About GrameenPhone
Grameenphone is now the leading telecommunications service provider in the country with more than 20 million subscribers as of June 2008.It is a joint venture enterprise between Telenor (62%), the largest telecommunications service provider in Norway with mobile phone operations in 12 other countries, and Grameen Telecom Corporation (38%), a non-profit sister concern of the internationally acclaimed micro-credit pioneer Grameen Bank. Over the years, Grameenphone has always been a pioneer in introducing new products and services in the local market.
For more information, please visit their website: http://www.grameenphone.com
Related Articles:
- Sicap West Africa Opens Sicap is officially celebrating the opening of its office in Abidjan, Cote d’Ivoire today, with its mobile operator and service provider guests. The event confirms the strength of its partnerships in the region. With competition fierce in the region, operators are intent on gaining and maintaining market share by offering the most attractive offers for [...]...
- Device or SIM based NFC? Sicap Puts Operators in Control Sicap, leading over-the-air enabler of mobile business, has recently announced its ability to provision contactless applications indifferently to any device or SIM designed for NFC (near field communication) services. The dual expertise puts Sicap in a unique position on the market and, more importantly, confers network operators the control of NFC business. The battle [...]...
- MTS and Sicap team up to offer Dynamic SIM services in Belarus MTS Belarus and over-the-air Device and SIM management specialists Sicap have have recently announced the imminent marketing of a new credit screening service for MTS prepaid customers. Sicap credit screening gives mobile users a zero-touch, always-on glance at their pre-paid balance. Real time information is enabled by connecting a Sicap over the air SIM applet to [...]...
- Orange Group Device Management Evolves with Sicap Orange Group has signed with Sicap to upgrade its Sicap Device Management Center (DMC). By doing so, Orange Group has confirmed its trust in Sicap to deliver the most advanced and market relevant Device Management (DM) solution at Group level and among its MCOs. Seven years after purchasing the first Sicap DM software to deliver [...]...
- Zain Bahrain Chooses Sicap RateIntegration Loyalty Manager Sicap and RateIntegration, providers of customer loyalty management solutions for global communications service providers, have told OSS News Review about the selection and subsequent implementation of their Loyalty Manager (RLM v3) product at Zain Bahrain. Zain Bahrain is part of the Zain group, a leading mobile telecommunication operator in the Middle East and Africa with [...]...
- Service Model Catalyst Applies Telecom Service Assembly Standards to the Cloud Comptel Corporation (HEX: CTL1V), has recently told OSS News Review that BT and Progress Software will be participating in the second phase of the Service Model Catalyst, as it explores the creation of new converged services that include cloud-based Software as a Service (SaaS), Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) [...]...
- Leading Analyst Firm Recognizes Amdocs for Charging, Billing and Partner Management Systems Amdocs (NYSE: DOX), the leading provider of customer experience systems, has been identified by Stratecast, a division of Frost and Sullivan, as holding the largest global market share in service-provider charging, billing and partner management systems. This was reported in Stratecast’s recently-published research series(1) on global billing. “With its strength in addressing the end-to-end billing functions, [...]...
- cVidya Launches Solution for Partner Invoice Reconciliation cVidya, a leading provider of revenue assurance and dealer management solutions, has launched EZTrust, a system which has been developed to manage contractual disputes between network operators and service providers. It is designed to improve operational efficiencies by automatically verifying and correlating invoices and managing billing queries and disputes against services delivered. With Analyst [...]...
- TM Forum and CEVEYSYSTEMS Partner on Sales Performance Benchmarking TM Forum, the world’s premier industry group focused on improving business effectiveness for the communications and media sectors, has told OSS News Review that its Business Benchmarking program has joined forces with CEVEYSYSTEMS to provide TM Forum members the opportunity to benchmark their sales organizations. CEVEYSYSTEMS’ International Sales Performance Index benchmarking measures and analyzes major areas [...]...
- Ivory Coast Operator goes live with Tango Telecom Convergent Charging Solution Tango Telecom, the leading provider of advanced messaging and real-time charging solutions, has recently announced that a leading African operator has gone live with iAX™ Charge, its advanced convergent charging solution supporting Voice, SMS and Data services for pre and post paid subscribers. iAX™ Charge is a market leading solution providing a comprehensive set of real-time [...]...
