Redknee Inc., a leading provider of innovative infrastructure software that monetizes and personalizes services and content for mobile users, has announced that Digicel Group has selected the Redknee CRM Solution from the turnkey Converged Billing suite to significantly improve customer care and billing management in its newly acquired El Salvador operation.

Since completing its acquisition of the El Salvador mobile operator, Digicel Holdings Limited (DHL) in October 2006, Digicel has been focused on improving the operation’s network and customer services ahead of its imminent launch in the country.

The Redknee CRM solution will help Digicel to improve the billing and customer care environment, reducing operational costs and deliver better value to customers. Digicel has also selected a number of Redknee’s applications from the suite of self-care top-up solutions to improve access and frequency of top-ups by their subscribers.

“The Redknee CRM solution is part of our strategic plan to increase network coverage and build customer loyalty within El Salvador, and the Redknee integrated Customer Care and Billing solution allows us to consolidate all provisioning, management, charging, and invoicing operations for subscriber services under a single system” said Mario Assaad, CTO at Digicel Group. “We selected the Redknee product suite because we are confident in speedy deployment, and in the knowledgeable teams that will support our objectives and provide the scalability we require.”

Digicel aims to expand its network coverage within El Salvador and become the people’s choice by driving service and network improvements, and offering strong brand support through excellent customer service and most innovative products.

“Digicel’s selection of Redknee CRM and web-based customer care solutions will provide the advantage of offering increased flexibility and additional value-added services to the postpaid and prepaid subscribers,” said Lucas Skoczkowski, CEO at Redknee. “This Digicel deal is further evidence of our ability to execute leading edge technology, providing operators the competitive advantage in gaining and increasing subscriber value and loyalty.”

The Redknee CRM solution, an associative component in Redknee’s turnkey Converged Billing suite, helps enable a unified mechanism of customer lifecycle management coupled with value enhancement at each step while reducing operative costs. The Redknee Converged Billing solutions allows operators to support new revenue opportunities, and results in improved operational efficiencies, increased customer satisfaction, and rapid new product and service rollouts.

About Digicel
Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean. After five years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

Digicel is incorporated in Bermuda and has operations in 22 markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago, Turks & Caicos and El Salvador. Digicel also has coverage in St. Martin and St. Barths.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup. For more information, visit http://www.digicelgroup.com/.

About Redknee
Twenty-six of the world’s leading mobile operators depend on Redknee’s proven infrastructure software to deliver value-added services and content to over 207 million subscribers. The Their Unified Rating and Charging Solution (URCS) enables operators to quickly bring to market personalized voice, messaging and content services in real-time. Redknee allows operators and brand owners to maximize their differentiation and revenue while reducing expenditures by integrating with existing environments.

Redknee’s core portfolio enables operators to enhance customer loyalty and reduce churn while remaining competitive with personalization and monetization solutions;

* Turnkey Converged Billing – real-time prepaid/postpaid rating, charging, and billing for voice, messaging, data, and m-commerce services with a unified customer care solution with support for fixed-mobile convergence (FMC).

* IP Rating and Policy – real-time subscriber-centric rating and policy control for data services and multi-media content.

* Unified Profile Server (UPS) – unified access and management of subscriber profile and preferences that personalize the user experience while maintaining comprehensive privacy controls

The subscriber experience is personalized with Redknee’s self-care, loyalty, and analytics that deliver the content and services subscribers want, when they want them. For more information, please visit www.redknee.com