ECtel Ltd. (NASDAQ: ECTX), a leading provider of Integrated Revenue Management (IRM) solutions for communications service providers, has announced today that Cellcom Israel Ltd. (NYSE:CEL), Israel’s largest cellular operator, has chosen to upgrade its RAP system to ECtel’s most advanced integrated revenue assurance RAP platform.

The order strengthens the companies’ long-standing relationship as Cellcom Israel has consistently chosen ECtel to provide it with a technological edge over competing solutions
“As Israel’s largest cellular operator, with over three million subscribers, it is essential to keep updating an effective revenue assurance solution as well as an all-around answer to the increased threat of revenue leakages”, said Erez Shalom, the Research and BI department manager of Cellcom Israel.
“After the substantial success of the previous RAP platform in combating revenue leakages, we are anticipating the installation of the newer, and even more advanced, platform, in the coming weeks.”
RAP, ECtel’s automated and configurable revenue assurance platform, facilitates cost-effective RA processes and provides operators with rapid resolution of critical revenue leakages in wireline, wireless, convergent and next-generation networks. RAP is the market’s most flexible revenue assurance offering, enabling both immediate deployment and gradual expansion over time. The automated system allows non-technical business users to easily build, revise and add controls and key performance indicators (KPIs). Through its powerful top-down viewing approach, RAP empowers users to rapidly locate risk points, validate RA processes, prioritize repair actions and fix leakages.

“The fact that Cellcom Israel chose to upgrade its existing RAP product framework of ECtel solutions with RAP version 5 demonstrates the competitive advantage and tangible benefits that ECtel’s integrated solutions provide,” said Mr. Itzik Weinstein, President and CEO of ECtel. “Our products continue to provide Cellcom Israel and many other leading operators worldwide with top-of-the-line solutions necessary to efficiently and competitively run businesses in today’s market environment.”

About ECtel
ECtel (NASDAQ:ECTX) is a leading global provider of Integrated Revenue Management™ (IRM™) solutions for communications service providers. A pioneering market leader for nearly 20 years, ECtel offers carrier-grade solutions that enable wireline, wireless, converged and next generation operators to fully manage their revenue and cost processes. ECtel serves prominent Tier One operators, and has more than 100 implementations in over 50 countries worldwide. Established in 1990, ECtel maintains offices in the Americas and Europe. For more information, visit www.ectel.com

About Cellcom Israel
Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its 3 million subscribers with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel’s technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling the fastest high speed content transmission available in the world, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel’s broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. In April 2006 Cellcom Israel, through Cellcom Fixed Line Communications L.P., a limited partnership wholly-owned by Cellcom Israel, became the first cellular operator to be granted a special general license for the provision of landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel’s shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL).

For additional information please visit the Company’s website http://investors.ircellcom.co.il