Subash will speak on the topic History Repeats – Return of the Made in India Opportunity and will present his views on:
- innovating and creating products for the global market place
- how to be a global force in software products
- turning the Indian brand equity on its’ head
- the opportunity that beckons Indian software industry
- the Subex story

Past speakers at the IDF have included distinguished luminaries of the Indian IT industry including:
- 2005 – Rajendra S Pawar, Chairman & Managing Director, NIIT India
- 2004 – Subroto Bagchi, COO, MindTree Consulting
- 2003 – S. Ramdorai – CEO, Tata Consultancy Services

For further information on IDF India please visit http://www.idfindia.com

About Subex Azure Limited
Subex Azure Limited (http://www.subexazure.com) is the world’s largest vendor of Revenue Maximization solutions for telecom operators. Subex Azure pioneered the strategic concept of a Revenue Operations Centre (ROC) – a centralized and integrated operational infrastructure to monitor, control and assure the integrity of the revenue chain. Subex Azure’s RevMaxâ„¢ is an integrated suite of best-in-class software solutions that power the ROC. Subex Azure counts amongst its customers, 23 of the world’s largest 40 telcos and has a customer base of over 150 customer installations in more than 60 countries.

Subex Azure has offices in London, Denver CO, Bangalore, Beijing and Singapore.

Danny Dicks, Principal Analyst at Analysys, said: “From this year’s research it is clear that operators are more concerned about all sources of revenue leakage. It is apparent that revenue assurance has become much more of a board-level issue.”

The report is based on the responses of over 100 operators around the world, to investigate levels of revenue loss globally. Fraud was again the single largest area of revenue leakage having increased to 2.9 per cent of turnover. There were also increases in revenue leakage due to credit management, incorrect service usage data and interconnect/partner payment errors.

There continues to be significant regional differences with losses across Europe and the Americas reducing, however losses have increased in Asia-Pacific, the Middle East and Africa. When looking at losses by operator type the larger operators (those with in excess of 5 million subscribers) are typically suffering a lower percentage of revenue loss than their counterparts.

On a positive note, the report revealed that more operators are now trying to reduce revenue leakage at the product planning stage in an effort to fully recoup future revenues. Additionally, revenue assurance is continuing to move up the corporate agenda at many operators, with ultimate responsibility increasingly being at CEO or CFO level “interestingly, these operators have shown lower levels of revenue leakage.

Subash Menon, Founder Chairman, Managing Director & CEO, Subex Azure Ltd said, “Reducing revenue leakage is a continuous exercise, as every time new products are launched or systems changed, there is the potential for fraud and revenue leakage. This year’s research shows there is still plenty of work to do, however there are signs that operators are starting to be much more pro-active with regards to implementing revenue assurance measures.”

The full ‘Operator Attitudes to Revenue Assurance 2006′ report is free to operators. To receive a copy of the report, please go to www.subexazure.com/survey2006

About Subex Azure Limited
Subex Azure Limited (http://www.subexazure.com) is the world’s largest vendor of Revenue Maximization solutions for telecom operators. Subex Azure pioneered the strategic concept of a Revenue Operations Centre (ROC) – a centralized and integrated operational infrastructure to monitor, control and assure the integrity of the revenue chain. Subex Azure’s RevMax is anintegrated suite of best-in-class software solutions that power the ROC.

Subex Azure is the world’s top vendor for Fraud Management and Revenue Assurance solutions and the 2nd largest vendor for Interconnect and Inter-Party Billing solutions. Subex Azure counts amongst its customers, 23 of the world’s largest 40 telcos and has a customer base of over 150 customer installations in more than 60 countries. Subex Azure has offices in London, Denver CO, Bangalore and Beijing.

“This merger is a big step in augmenting Subex Azure’s strategic business focus to help telcos establish the Revenue Operations Center (ROC) through an integrated suite of best-of-class solutions. The successful closure of this merger represents exciting opportunities for our customers as the combined entity offers an integrated and synergistic value proposition hitherto unrivalled in our space,” said Mr. Subash Menon, founder chairman, managing director & CEO, Subex Azure Limited.

About Subex Azure Limited
Subex Azure Limited is the world’s largest vendor of revenue maximization solutions for telecom operators. Subex Azure has pioneered the strategic concept of a Revenue Operations Centre (ROC) and envisions it as a centralized and integrated operational infrastructure to monitor, control and assure the integrity of the revenue chain. Headquartered in Bangalore, India, Subex Azure is the world’s No. 1 vendor for fraud management and revenue assurance solutions and the 2nd largest vendor for interconnect and inter-party billing solutions. Subex Azure’s RevMax(TM) is an integrated suite of best-in-class software solutions that power the ROC. Subex Azure counts amongst its customers, 23 of the world’s largest 40 telcos and has a customer base of over 150 customer installations in more than 60 countries.

Oguz Memiguven, chief technical officer at Astelit said: “Astelit is always moving forward, aiming to deliver the best technology and service. It was really important for us to find a solution that could both integrate with existing legacy systems, and new data or capabilities as they are introduced. Azure offered this in a package that could be easily configured to suit our needs, meaning that we can now run a stronger and more efficient fraud-detection team.”

As a rapidly growing digital communications technology and service provider, Astelit needed a cost-effective and forward-looking way of detecting and preventing fraud. Azure’s flexible and scalable solution will help Astelit easily configure, control and define fraud detection rules, and leverages comprehensive case management workflow and report generation to make its fraud-detection teams even more efficient. AFCS v3.5 will fully integrate with new data that is added to the system, and help to detect fraud as new products are introduced.

Launched in March 2006, AFCS v3.5 is the latest version of Azure’s fraud-detection system and bureau service, developed to help combat the annual $37.9 billion problem of telecoms fraud worldwide. AFCS v3.5 uses intelligent and unique detection technology, and accepts multiple data feeds to allow all types of product or service to be monitored (fixed, mobile, interconnect, IP etc.).

Norbert Holst, sales director, Central and Eastern Europe at Azure Solutions said: “Working with Astelit gives Azure a great opportunity to expand its presence in Eastern Europe, and we are delighted to be working with a such a professional team.”

Azure recently announced that it is to merge with Subex Systems to create Subex Azure Limited, the world’s largest vendor in the telecoms revenue maximisation market. The merger is due to be completed in June 2006.

Telenor acquired a license for providing GSM services in Pakistan in April 2004 and commercially launched services in Islamabad, Rawlpindi and Karachi in March 2005. Its GSM mobile network is now available in 286 destinations and is the fastest growing network in Pakistan. Such has been the rapid growth of the network that Telenor required an effective interconnect billing solution.

Azure Interconnect version 9.0 allows operators to analyse call data, bill more accurately and verify interconnect traffic between themselves and other network partners. Combining proven high-volume carrier grade functionality with rich features and next-generation settlement functions, Azure Interconnect version 9.0 provides operators with a flexible and effective platform to manage complex interconnect agreements.

Ahmad Sayed, sales director at Azure Solutions in South Asia & Middle East, said: “This new implementation is a further endorsement of Azure’s Interconnect product and our ongoing customer relationship with the Telenor group. Azure Interconnect version 9.0 will now enable Telenor Pakistan to further maximise its revenues and deliver greater services to its customers.”

Azure recently announced that it is to merge with Subex Systems to create Subex Azure Limited, the world’s largest vendor in the telecoms revenue maximisation market. The merger is due to be completed in June 2006.

Azure’s Certo 2 product, the latest version of its automated revenue assurance solution, was nominated as a finalist in the ‘Most Innovative Billing Product’ category. Certo 2 helps operators detect, analyse and correct revenue-leakage problems in real-time and has already been implemented by several customers since its launch in January 2006.

The category for ‘Best Revenue Assurance/ Management Project’ saw Azure being nominated twice for individual projects it has carried out for Verizon LD in North America and Warid Telecom in Pakistan. The projects helped both operators to enhance data quality and business processes, which in turn improved profits, revenues and cash flow.

Additionally, Azure has been short-listed in the overall ‘Best Contribution to Billing’ category, which recognises the organisations that have had the largest impact on the BSS/ OSS landscape over the past year.

The World Billing Awards are widely regarded as one of the highest industry recognitions of billing excellence. Winners will be announced at the Billing and Information Management Systems 2006 Gala Dinner on Thursday 8th June 2006.

John Cronin, CEO and president of Azure Solutions commented, “We are delighted to receive recognition for our work helping global operators carry out revenue assurance projects to award winning levels. The launch of Certo 2 has certainly helped to keep us at the forefront of the market and with many customers having taken up the product already, we expect to be able to maintain these high standards.”

Azure recently announced that it is to merge with Subex Systems to create Subex Azure Limited, the world’s largest vendor in the telecoms revenue maximisation market. The merger is due to be completed in June 2006.

Subex, founded in 1992, is based in Bangalore, India and has a global presence across North America, Europe and Asia. The company now has the largest installed base of fraud management systems in the world. Subex went public with an IPO in 1999 and today its shares are listed, in India, on the Mumbai, Bangalore and National Stock Exchange and its GDRs are listed on the Luxembourg Stock Exchange.

Azure is the world’s largest revenue assurance company, employing 200 people around the world. It is headquartered in London, has its R&D center in Ipswich, UK and has staff based in Westminster (Colorado), Paris, Frankfurt, Madrid, Barcelona, Islamabad, Kuala Lumpur, Jakarta, Singapore, Sydney, Melbourne and Mexico City. Azure was spun out of British Telecommunications plc (BT) in April 2003 and is backed by New Venture Partners, Doughty Hanson Technology Ventures and Intel Capital, among other investors.

The merger continues both companies’ recent strategy of market consolidation. Acquisitions by Subex include the fraud management assets and technology of Mantas in March 2006, Lightbridge in August 2004 and Alcatel in July 2004. Azure acquired US-based cost and revenue assurance company, Connexn Technologies, and UK-based telecoms software company Anite Calculus in November 2004.

Subex Azure’s global and Asia-Pacific headquarters will be in Bangalore, India while the EMEA and American operations will be based in London, UK and Westminster, Colorado respectively. Subex Azure will count amongst its customers 23 of the world’s 40 largest operators, and will boast a customer base of over 150 customer installations in over 60 countries. Tier-one customers include BT, Telenor, Cable & Wireless, Vodafone, Orange, O2, teliaSonera, Rogers Wireless, T-Mobile USA, Verizon, Bharti Televentures and AT&T. All existing customer and partner agreements will be fully supported.

Subash Menon, chairman and CEO of Subex Systems, said: “Both companies have outstanding people and technology. This merger is great news for operators, as it enables us to further expand our service capabilities, helping them maximize revenues from current and next-generation networks.”

John Cronin, president and CEO of Azure Solutions, said: “The revenue assurance and fraud management markets continue to grow. The merger will enable us to offer a world-class product portfolio to operators worldwide. The new company will be number one in fraud management and revenue assurance, and number two in interconnect and interparty billing. Our existing and future customers will benefit from a broad product portfolio supported over a wider geography.”

About Subex Systems
Subex Systems is a global telecom software product company that partners with telcos to maximize revenue by offering comprehensive and flexible solutions. An ISO 9001 certified company; Subex has a global presence across North America, Europe and Asia. Subex’s Ranger(TM) has the largest installed base worldwide for Fraud Management Systems. Subex has over 80 leading telcos as customers, and they span across 42 countries in the Americas, EMEA and Asia Pacific. Subex went public with an IPO in July 1999.

About Azure Solutions
Azure Solutions is the world’s largest revenue assurance company. It is headquartered in London, with people in Westminster (Colorado), Ipswich, Paris, Frankfurt, Madrid, Barcelona, Islamabad, Kuala Lumpur, Jakarta, Singapore, Sydney, Melbourne and Mexico City. Azure’s end-to-end revenue assurance product portfolio for current-generation networks includes Data Integrity, Wholesale and Interconnect Billing, International Settlements, Fraud Management, Mediation Management, Translation and Rating, Event Integrity and Route Optimization. Over the last 12 months Azure has launched Azure Inter-Party Management, Azure Fraud Control System and Azure Certo 2 as the first products in its next-generation portfolio. Azure provides individual products or complete revenue assurance solutions using a common platform and any combination of products that a customer might need. Customers can choose a system that they own and operate themselves or a bureau that Azure manages on their behalf. Azure has over 80 customers in 30 countries comprising PTTs, mobile operators, national operators, carrier’s carrier and cable TV companies. Azure has significant carrier experience and understands the problems faced by all these operators.

The company’s heritage can be traced back to BT in the early 1990s. Azure was spun out of BT in April 2003 and is backed by New Venture Partners, Doughty Hanson Technology Ventures and Intel Capital, among other investors. Azure won the ‘Best Revenue Assurance Project’ award at the World Billing Awards 2005 in London, and ‘Most Promising Company’ at the TeleStrategies Billing & OSS World Excellence Awards 2005 in Philadelphia.

Azure Solutions, the revenue assurance company, today announced that a national, tier-one Mobile Virtual Network Operator (MVNO) in North America has selected its Certo 2 revenue assurance solution to monitor wireless network and revenue performance for a major new service offering it launched in early 2006. Certo 2, recently recognized as a finalist as Best New Product for Telestrategies’ Sixth Annual Excellence Awards, is the latest version of Azure’s automated revenue assurance solution. After its initial market launch, the MVNO is currently adding high volumes of new customers to its service offering that is highly interactive and data intensive.

Certo 2 is designed to meet the demands of high-volume, next-generation tier-one networks while, at the same time, lowering the time and effort needed to deploy and manage an enterprise-grade revenue assurance program. With Certo 2, carriers have the ability to deploy, manage and grow automated revenue assurance programs through a common, scalable software architecture that is easy to modify and hardware- and database-independent. It provides the performance, flexibility and breadth of functionality needed to restore data integrity and reduce revenue losses for wireline, wireless, data and cable operators. It enables customers not only to detect revenue loss, but also help with the investigation, diagnosis and recovery of potential lost revenues.

AFCS version 3.5 is the latest version of Azure’s fraud-detection system and bureau service, which enables telecoms operators to detect fraud across their network effectively and efficiently. AFCS uses intelligent and unique detection technology, and accepts multiple data feeds to allow all types of product or service to be monitored (fixed, mobile, interconnect, IP etc).

A new core addition to AFCS version 3.5 is the Exceptions Handler module, which will enable operators to manage customers with exceptional but legitimate call usage even more effectively than before. Exceptions Handler will help customers to reduce the number of false alarms that may otherwise be generated, which in turn will reduce the load on case management systems and free up operational resource. Previously, fraud analysts may have removed customers with such unusual call patterns entirely from monitoring, which created a risk that other fraud was missed.

Exceptions Handler utilises a query rules engine, which allows operators to set very specific rule sets and thresholds on individual lines. A notification option via e-mail or SMS can now alert the operator or the customer directly whenever these parameters are breached. The new module complements the existing functionality of AFCS, which enables operators to:

· flexibly configure, control and define fraud-detection rules
· intelligently detect anomalous and unusual behaviour
· identify fraudsters and criminal activity through event fingerprinting
· monitor SMS and IP content to provide fraud detection for e-commerce and next-generation technologies
· improve efficiency and effectiveness of fraud-detection teams through comprehensive case management workflow and report generation
· enhance their visualisation capabilities allowing for ease of identification of fraud issues

Saul Nurtman, senior vice-president of products at Azure Solutions, said: “Fraud is an ongoing problem for telecoms operators and being able to detect it quickly and correctly is a key requirement. AFCS version 3.5 will enable fraud-detection teams to be more efficient and allow operators to deliver a more customer-centric service.”

Editors from Billing World & OSS Today selected the finalists in six categories after a period of open nominations. One winner per category will be selected and announced at the Billing & OSS World 2006 Excellence Awards reception on Wednesday, May 3 at the Billing & OSS World 2006 Conference & Exhibition in Miami.

“Having Certo 2 recognized by the editors of Billing World & OSS Today as one of the best new products of the year falls in line with the incredible response we’ve seen from operators around the globe,” said John Cronin, Azure’s president and CEO. “Due to the outstanding work of our development and business teams, Certo 2 sets a new standard for automated revenue assurance as the technology matures into a vital, mainstream component of any world-class telecommunications OSS program.”

With Certo 2, carriers have the ability to deploy, manage and grow automated revenue-assurance programs through a common, scalable software architecture that is easy to modify and hardware- and database-independent. It provides the performance, flexibility and breadth of functionality needed to restore data integrity and reduce revenue losses for wireline, wireless, data and cable operators. It enables customers not only to detect revenue loss, but also help with the investigation, diagnosis and recovery of potential lost revenues.

About Billing World and OSS Today
Published 12 times a year, Billing World & OSS Today is the most widely read magazine by the back-office software decision makers in the telecommunications industry. Each issue contains well-researched and thought-provoking features in the areas of billing, OSS, systems integration, cost management, and CRM. Billing World & OSS Today covers strategies for fine-tuning existing back-office operations and includes features on revenue assurance, CABS billing, interconnect, taxation and optimizing legacy infrastructure help save service providers millions of dollars each year. For more information, visit www.billingworld.com

About Azure Solutions (www.azuresolutions.com)
Azure Solutions is the world’s largest revenue-assurance company. It is headquartered in London, with people in Westminster (Colorado), Ipswich, Paris, Frankfurt, Madrid, Barcelona, Islamabad, Kuala Lumpur, Jakarta, Singapore, Sydney, Melbourne and Mexico City. Azure’s end-to-end revenue-assurance product portfolio for current-generation networks includes Data Integrity, Wholesale and Interconnect Billing, International Settlements, Fraud Management, Mediation Management, Translation and Rating, Event Integrity and Route Optimization. Over the last 12 months Azure has launched Azure Inter-Party Management, Azure Fraud Control System and Azure Certo 2 as the first products in its next-generation portfolio. Azure provides individual products or complete revenue-assurance solutions using a common platform and any combination of products that a customer might need. Customers can choose a system that they own and operate themselves or a bureau that Azure manages on their behalf. Azure has 80 customers in 32 countries comprising PTTs, mobile operators, national operators, carrier’s carrier and cable TV companies. Azure has significant carrier experience and understands the problems faced by all these operators.

The company’s heritage can be traced back to BT in the early 1990s. Azure was spun out of BT in April 2003 and is backed by New Venture Partners, Doughty Hanson Technology Ventures and Intel Capital. Azure won the ‘Best Revenue-Assurance Project’ award at the World Billing Awards 2005 in London, and ‘Most Promising Company’ at the TeleStrategies Billing & OSS World Excellence Awards 2005 in Philadelphia.