“This new partnership allows us to better serve two key markets within Europe, Switzerland and Italy,” said Roger Snow, vice president of international development for Miller Heiman. “Together with Adivent we will help customers within this region to jumpstart sales efforts and develop sales processes that result in increased revenues and a strong competitive advantage.”

Adivent offers a new alternative that streamlines the sales and operations process and allows telecom suppliers to quickly establish a sales presence in Europe, North America and the Middle East – at a fraction of the time and cost it typically takes using traditional methods. Adivent allows firms to closely monitor potential customers and identify new sales opportunities without the unpredictable costs and high risks involved in setting up a local sales force. It provides a complete turnkey service to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success.

“Telecom and technology firms require a disciplined, well-defined sales process to achieve success in today’s increasingly competitive marketplace,” said Gianni Burzi, managing partner for Adivent. “Having used the Miller Heiman sales process during the majority of my career I am very excited to offer these high-value services to our growing customer base.”

About Miller Heiman: The Sales Performance Company

Miller Heiman is a global leader in sales performance solutions with more than 30 years of documented results. The company works with leading organizations to improve sales effectiveness through issue-based consulting and training. Headquartered in Reno, Nev., Miller Heiman has additional corporate offices in the United Kingdom and Australia and representation in more than 30 countries. For more information, contact 877.506.2973 or visit www.millerheiman.com.

About Adivent
Adivent offers a highly defined set of sales outsourcing services designed to help telecom vendors increase sales among the leading service providers in Europe, North America and the Middle East. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small- to mid-sized software and hardware suppliers face when establishing a new sales organization or channel strategy. From targeted sales research and coaching to channel partner and sales force deployment, Adivent helps customers develop sales strategies and operational sales forces that are focused, results-driven and leverage years of experience selling into the largest telecom providers in Europe. For more information visit: http://www.adivent.com.

Adivent has been selected by Italian telecom vendor WiTech to expand the company’s sales reach throughout Europe, the Middle East and North America. The three-year deal is the largest contract ever for Adivent and marks the expansion of the firm’s services outside of the European market.

“Having built a strong success track record for its solutions and services focused on the Next-Generation Wireless Networks/Next-Generation Wireless Services (NGWN/NGWS) within the Italian telecom market, WiTech is now ready to grow its business through expansion across Europe and by entering high-growth markets in the Middle East and North America,” said Gianni Burzi, managing partner at Adivent. “Because of our proven, performance-based business model, WiTech requested that Adivent establish sales teams outside of Europe at a much faster pace and lower cost than building in-house teams.”

WiTech offers a range of solutions and services focused on NGWN/NGWS solutions, with a focus on Broadband Wireless Access (BWA) and standard technologies, like 3G/HSXPA, WiMAX, and 4G/LTE.

On the solution side, the company is engaged in the development of specialized decision support tools for BWA applications, including WIMAX/LTE, that are capable of performing thorough technical-economic analyses of wireless initiatives in an integrated manner. The solutions also help in the development and integration of innovative Business Process Management (BPM)-enabled, next-generation OSS/BSS frameworks and components, allowing more automation and better control of key telecommunications processes. WiTech is one of first companies that has developed advanced solutions to address the WiMax Virtual Network Operators market.

Its consulting and engineering offerings are based on in-depth expertise providing telecom operators with high-value services, ranging from strategic consulting on investment plans to engineering services for network design and radio network planning.

Having established itself as a leader within the Italian wireless market, with clients that include Retelit SpA, Brennercom SpA, Freemax SpA, Infracom SpA, along with international customers Harris Stratex Networks and BluWan, WiTech will expand globally to help wireless operators operate more efficiently and drive improved revenues.

“Wireless operators around the globe are looking to increase business and create a competitive differentiation with broadband solutions that are economic, reliable and easy to deploy,” said Andrea Calcagno, CEO at WiTech. “Expanding our offerings into new wireless markets around the globe would be extremely time-consuming and expensive to complete in-house. With Adivent, we hit the ground running with a thorough process for analyzing, developing and conducting sales campaigns that are based on performance and leverage existing relationships with many of the leading telecom operators in the world. Adivent’s services are truly unique and much-needed by emerging companies looking to accelerate sales and growth.”

Adivent offers a new alternative that streamlines the sales and operations process and allows telecom suppliers to quickly establish a sales presence in Europe – and now with the WiTech deal, in North America and the Middle East – at a fraction of the time and cost it typically takes using traditional methods. Adivent allows firms, like WiTech, to closely monitor potential customers and identify new sales opportunities without the unpredictable costs and high risks involved in setting up a local sales force. It provides a complete turnkey service to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success. The services are backed by a Service Level Agreement that guarantees fees are only charged after pre-determined results have been delivered. In addition, Adivent offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force.

About Adivent

Adivent offers a highly defined set of sales outsourcing services designed to help telecom vendors increase sales among the leading service providers in Europe, North America, and the Middle East. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small- to mid-sized software and hardware suppliers’ face when establishing a new sales organization or channel strategy. From targeted sales research and coaching to channel partner and sales force deployment, Adivent helps customers develop sales strategies and operational sales forces that are focused, results-driven and leverage years of experience selling into the largest telecom providers in Europe.

For more information, please visit their website: http://www.adivent.com

About WiTech

Founded in 2003 as a spin-off of the University of Pisa, WiTech has emerged as a leading telecommunications consulting, engineering, and solutions company within the emerging Next-Generation Wireless Networks/Next-Generation Wireless Services (NGWN/NGWS) market segment, with a focus on Broadband Wireless Access (BWA) and advanced standard technologies like 3.5G/HSXPA, WiMAX, and 4G/LTE. Its value proposition addresses key parts of this market segment, in particular: green field and challenge operators; new equipment vendors, software tool vendors, and support solutions to traditional consulting and engineering companies and solution providers.

For more information, please visit their website: http://www.witech.it

Adivent signed Aztek Networks as a new customer for its SalesTargetWatch services. Aztek, contracted with Adivent to conduct in-depth market and sales analysis as a first step toward expanding sales efforts into the European telecom arena.

“Having spent the majority of my career building start-ups within the telecom industry, I know the European market offers both great opportunity and significant challenges,” said Steven Bruny, president and CEO at Aztek. “With Adivent, we can take an incremental, fact-based approach to expansion that previously was very hard to accomplish and extremely expensive to do in-house. We are very pleased to have an experienced partner like Adivent helping guide our expansion plans within the highly fragmented and culturally diverse European market.”

Adivent offers a new alternative that streamlines the sales and operations process and allows telecom suppliers to quickly establish a sales presence in Europe at a fraction of the time and cost it typically takes using traditional methods. The Adivent SalesTargetWatch service allows North American firms, like Aztek, to closely monitor target customers and identify new sales opportunities without the unpredictable costs and high risks involved in setting up a local sales force. Adivent will collect, analyze, and report on developments that may lead to sales opportunities, such as the
adoption of new technologies, spending plans, internal balances of power, or failures on the part of the competition.

“Aztek Networks offers a very innovative alternative to network migration equipment that can help drive network efficiency and improved customer service,” said Gianni Burzi, managing partner at Adivent. “Unlike emerging companies that may expand on a hunch, Aztek is embarking on a thorough analysis that will lead to a business case on whether or not to expand into Europe, timing and market issues, and potential telecom prospects that may have an immediate need for its solutions.”

About Aztek Networks

Based in Boulder, Colorado, Aztek Networks is the leader in telecommunications switch consolidation solutions for network migration. The company’s patent-pending True Emergency Stand Alone (ESA)(TM) technology is the basis for the first and only truly open-standards, environmentally hardened and fully redundant ESA switch. Aztek’s TDM and IP-based ESA switches, when combined with fiber-to-the-home or broadband multi-service access systems, offer telecommunications carriers reliable and cost-effective solutions for green-field access applications and the replacement of legacy remote switches.

For more information, please visit their website: http://www.azteknetworks.com

About Adivent

Adivent offers a highly defined set of sales outsourcing services designed to help telecom vendors increase sales among the leading service providers in Europe. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small- to mid-sized software and hardware suppliers’ face when establishing a European-based sales organization or channel strategy. From targeted sales research and coaching to channel partner and sales force deployment, Adivent helps customers develop sales strategies and operational sales forces that are focused, results-driven and leverage years of experience selling into
the largest telecom providers in Europe.

For more information, please visit their website: http://www.adivent.com

“Aethra is a great example of a highly diversified hardware company that needed a focused and targeted sales campaign for a very specific line of business, and instead of investing in the hard costs of building out a program, turned to Adivent and its established network of telecom sales professionals,” said Gianni Burzi, managing partner at Adivent. “We look forward to working together with Aethra and helping the company grow its market share in Central European.”

Adivent will focus on helping increase sales of Aethra’s industry leading network products, including its carrier-grade gateway, ISDN and xDSL systems. Its SalesTargetSource(TM) sales offering provides a complete turnkey service to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success. The services are backed by a Service Level Agreement that guarantees fees are only charged after pre-determined results have been delivered. In addition, Adivent offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force.

“When we decided to focus more sales resources toward our network systems within Central Europe, the challenge was to find the most effective solution to optimize penetration, and valorize our range of networking products in these markets,” said Marco Viezzoli, CEO of Aethra. “With Adivent, we can quickly begin the selling process at a fraction of the cost and leverage the experience and professionalism of its established network of sales associates.”

About Aethra®
Aethra (www.aethra.com), a leader in the global telecommunications market, develops, manufactures and markets a wide range of high-performance products, including networking test equipment and products for ISDN and xDSL networks, video communication solutions, audio conference systems, as well as multi conference audio-video-data service management. Aethra is currently present in 65 countries with its own network of partners and sister companies, and international offices in Miami Sao Paulo, Mexico City, Madrid, Paris, Shanghai, Shenzhen, Beijing and New Delhi. Founded in 1972, Aethra received the international award “Videoconferencing Company of the Year 2006” in its 35th year in the telecommunications industry, and is the recognized partner of over 40 telecommunications carriers worldwide. Aethra’s exceptional products have distinguished the company as a leader in the telecommunications industry worldwide, reflecting its expertise in bringing cutting-edge communications technologies to the market.

About Adivent
Adivent offers a highly defined set of sales outsourcing services designed to help telecom vendors increase sales among the leading service providers in Europe. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small- to mid-sized software and hardware suppliers’ face when establishing a Europe-based sales organization or channel strategy. From targeted sales research and coaching to channel partner and sales force deployment, Adivent helps customers develop sales strategies and operational sales forces that are focused, results-driven and leverage years of experience selling into the largest telecom providers in Europe. For more information visit: http://www.adivent.eu.

Today, Adivent launched its full suite of SalesTarget services in North America. The firm, founded by experienced telecom executives, offers a new alternative that streamlines the sales and operations process and allows North American companies to quickly establish a sales presence in Europe at a fraction of the time and cost it typically takes.

“Based on our direct experience running telecom sales organizations we understand the frustration many emerging North American suppliers have when trying to establish a quality sales organization in Europe,” said Gianni Burzi, managing partner at Adivent. “To meet this tremendous market need we spent the past year developing a set of process-based services that yield proven results – without large up-front costs – that will dramatically speed time-to-market and deliver increased sales for telecom hardware and software suppliers selling into the European market.”

All Adivent services focus on planning and executing sales processes targeted at the European telecom market – specifically for small-to-mid-sized firms or business units of larger organizations. It offers rapid, effective deployment of a highly qualified sales team, with a proven track record of success and an extensive network of contacts to target customers. Adivent’s performance-based concept was developed by some of the most respected sales executives in the European telecom industry, and its success is assured by the caliber and professionalism of its world-class sales team.

Adivent Offers Four Services

SalesTargetSource

A complete turnkey service to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success. The services are backed by a Service Level Agreement that guarantees fees are only charged after pre-determined results have been delivered. In addition, Adivent offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force.

SalesTargetChannel

For telecom suppliers looking to establish channel partner programs in Europe, Adivent can identify, profile, evaluate, and negotiate with properly matched partners. The service also can include direct training and continuous management of channel partner relationships to ensure sales goals and objectives are met both short-term and long-term.

SalesTargetWatch

This service allows North American firms to closely monitor target customers so they can react immediately to new sales opportunities, without having to worry about the unpredictable costs and the high risks involved in setting up a local sales force. Adivent will collect, analyze, and report on developments that may lead to sales opportunities, such as the adoption of new technologies, spending plans, internal balances of power, or failures on the part of the competition.

SalesTargetCoach

These workshops help telecom vendors define a development plan for a specific sales opportunity. Workshops are facilitated by one or more experts with direct sales experience involving the target customer, and are based on the most recent and updated customer intelligence available.

“As we looked to expand our business in Europe, we were faced with the daunting challenge of either establishing an in-house direct sales organization or relying on entrenched distributors that typically focus their resources on re-selling solutions from the largest players in the market,” Reinhold Hesse, president and CEO at XTech -Extrusion Technology, Inc. “Adivent’s expertise and knowledge of the European telecom market is invaluable as we work together to ramp sales in the region. They offer a unique service that instantly removed the risk and uncertainty of entering a market that is very complex, geographically and culturally diverse, and based on a high degree of trust and relationships.”

About Adivent

Adivent, a European sales outsourcing company, offers a highly defined set of sales outsourcing services focused on the telecom market and designed to help telecom vendors increase sales among the leading service providers in Europe. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small to mid-sized software and hardware suppliers face when establishing a Europe-based sales organization or channel strategy. From targeted sales research and coaching to channel partner and sales force deployment, Adivent helps customers develop sales strategies and operational sales forces that are focused, results-driven and experienced selling into the largest telecom providers in Europe.

For more information, please visit: http://www.adivent.com