Aztek’s network migration hardware’s market and sales opportunities to be enhanced

Adivent signed Aztek Networks as a new customer for its SalesTargetWatch services. Aztek, contracted with Adivent to conduct in-depth market and sales analysis as a first step toward expanding sales efforts into the European telecom arena.

“Having spent the majority of my career building start-ups within the telecom industry, I know the European market offers both great opportunity and significant challenges,” said Steven Bruny, president and CEO at Aztek. “With Adivent, we can take an incremental, fact-based approach to expansion that previously was very hard to accomplish and extremely expensive to do in-house. We are very pleased to have an experienced partner like Adivent helping guide our expansion plans within the highly fragmented and culturally diverse European market.”

Adivent offers a new alternative that streamlines the sales and operations process and allows telecom suppliers to quickly establish a sales presence in Europe at a fraction of the time and cost it typically takes using traditional methods. The Adivent SalesTargetWatch service allows North American firms, like Aztek, to closely monitor target customers and identify new sales opportunities without the unpredictable costs and high risks involved in setting up a local sales force. Adivent will collect, analyze, and report on developments that may lead to sales opportunities, such as the
adoption of new technologies, spending plans, internal balances of power, or failures on the part of the competition.

“Aztek Networks offers a very innovative alternative to network migration equipment that can help drive network efficiency and improved customer service,” said Gianni Burzi, managing partner at Adivent. “Unlike emerging companies that may expand on a hunch, Aztek is embarking on a thorough analysis that will lead to a business case on whether or not to expand into Europe, timing and market issues, and potential telecom prospects that may have an immediate need for its solutions.”

About Aztek Networks

Based in Boulder, Colorado, Aztek Networks is the leader in telecommunications switch consolidation solutions for network migration. The company’s patent-pending True Emergency Stand Alone (ESA)(TM) technology is the basis for the first and only truly open-standards, environmentally hardened and fully redundant ESA switch. Aztek’s TDM and IP-based ESA switches, when combined with fiber-to-the-home or broadband multi-service access systems, offer telecommunications carriers reliable and cost-effective solutions for green-field access applications and the replacement of legacy remote switches.

For more information, please visit their website: http://www.azteknetworks.com

About Adivent

Adivent offers a highly defined set of sales outsourcing services designed to help telecom vendors increase sales among the leading service providers in Europe. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small- to mid-sized software and hardware suppliers’ face when establishing a European-based sales organization or channel strategy. From targeted sales research and coaching to channel partner and sales force deployment, Adivent helps customers develop sales strategies and operational sales forces that are focused, results-driven and leverage years of experience selling into
the largest telecom providers in Europe.

For more information, please visit their website: http://www.adivent.com