Amdocs (NYSE: DOX), a leading provider of customer experience systems, has introduced the first unified platform for mobile service providers to offer digital marketplaces connecting advertisers, publishers, merchants and consumers. The new platform from Amdocs Advertising, Commerce and Entertainment (ACE) division was introduced at Mobile World Congress in Barcelona (Amdocs Booth B101, Hall 8 ) and integrates the Amdocs Search and Digital Advertising solution with the mobile commerce solutions of Amdocs Qpass to offer service providers new business models and revenue streams, such as ad-sponsored content.

Amdocs’ Search and Digital Advertising solution, launched in January 2008 as a key part of the Amdocs Customer Experience Systems (CES) product portfolio, leverages service providers’ valuable assets, including subscriber data and network infrastructure, to provide the end customer with more targeted and personalized advertising. By combining the solutions with Amdocs Qpass, the industry-leading digital commerce solution that has processed nearly one billion transactions since 2003, service providers can offer consumers a fully personalized experience with both targeted ads and content recommendations. Unlike other siloed platforms, Amdocs’ unified solution enables service providers to support and offer complex and evolving business models, streamlining processes and offering consumers exciting new ways of interacting with digital content. For example, service providers can offer a wide range of purchasing options, from fully consumer-funded to ad-sponsored content.

Service providers can also find experienced insight from the Amdocs Consulting Division to help effectively introduce and optimize the revenue potential of new services through counsel on process analysis, best practices, partner assessment and business relationship optimization, and data analysis.”Combining our solutions into one ecosystem helps service providers offer a more cohesive and personalized experience for their customers without heavy investments in negotiating digital commerce relationships,” said Charles Born, vice president of corporate communications for Amdocs. “With 25 years of unmatched expertise in delivering solutions to the world’s leading service providers and the deep relationships we have with content providers through Qpass, Amdocs’ comprehensive solution helps service providers quickly establish themselves in the value chain in the most efficient manner.”

About the Amdocs CES Blueprint
The Amdocs CES Blueprint is the first outline of how service providers can transform from providers of utility voice, data and video services into purveyors of the digital lifestyle. The blueprint allows providers to deliver a seamless customer experience-personalized, participatory and timely across any service, location and device. The Amdocs CES Blueprint leverages Amdocs comprehensive business process best practices based on real-world scenarios, and transcends traditional business support systems (BSS), operations support systems (OSS) and service delivery platforms (SDPs) to encompass all current and emerging customer experience business processes. For more information, go to http://www.amdocs.com/Site/Vision/ces.htm.

About Amdocs
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience(TM) at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.84 billion in fiscal 2007, Amdocs has more than 16,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at http://www.amdocs.com.